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Apricity raises €6m and acquires Altrui to revolutionise fertility treatment from the ground up

Apricity, said to be the world’s first virtual fertility clinic, has announced it has raised €6m (c. £5.4m) in its A round from AXA’s Kamet Ventures. 

Already launched in the UK, Apricity is growing fast, and heralds a new approach to reproductive medicine – with the mission of making fertility treatment less arduous and more effective.

Apricity combines medical excellence with human care and new technologies, applying state-of-the-art artificial intelligence (AI) to increase chances of conception. The service helps prospective parents identify and connect with the best clinicians, and reduces the psychological pressures of treatment through continuous, personalised advice and support.

One in six couples experience difficulty in conceiving and the global fertility market is growing rapidly. With the NHS and local health authorities under greater financial constraints than ever, fertility diagnostics and treatments are increasingly vulnerable to budget cuts, so there has never been a more important moment to apply greater efficiency to the sector.

Femtech ventures received more than $1bn (c. £789m) in funding from 2015-2018, and the trend is increasing both in the UK and worldwide, with an expected value of $50bn (c. £39.5bn) by 2025. Technology-based companies such as Maven (US) and Clue (DE) have led the way in offering women more control of their health, and Apricity is aiming to demonstrate even greater potential. 

To further strengthen its proposition, the brand recently acquired Altrui, the UK specialist in egg donation services, which brings nearly a decade of experience in supporting patients and working with the nation’s leading fertility clinics.

Caroline Noublanche, CEO and co-founder of Apricity, said: “We are thrilled that for such a new company, we have seen such amazing support from AXA and Kamet Ventures. The fundraising will allow us to accelerate our go-to-market plans, especially with AXA, to better support and empower women and couples everywhere. The acquisition of Altrui is especially exciting for us. It gives us a great opportunity to realise our vision of becoming the number one route for accessing and using fertility services.”

Stéphane Guinet, CEO of Kamet Ventures, said: “For too long, women and couples undergoing fertility services have grappled with a system that fails to acknowledge or respond to the practical and psychological pressures they face. Apricity is designed to make their experience far less stressful and disruptive, while also increasing the chances of successful outcomes.

“Kamet’s investments in ‘femtech’ recognise that this is a critical area of healthcare, with huge scope for innovation. Our work with Apricity is an important step in AXA’s broader strategy of making a positive difference to the lives of as many people as possible, all over the world.” 

The series A investment brings the total Apricity funding to €8.8 million (c. £7.9m).  

Neina Sheldon
Article by Neina Sheldon
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