Key Learnings

  • Try to surprise your employees with gifts linked to key company dates
  • Consider non-financial rewards - personal gifts go a long way
  • Celebrate nontangible results to encourage employees
  • Learn what motivates your staff - one size won't fit all
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Prior to launching BuildMyGift.com in 2017, Ras Deol specialised in HR for companies such as the BBC. Now she uses this expertise and experience to help other businesses make sure their staff feel valued and appreciated with a corporate gifting service. Here Ras shares her top tips on corporate gifting and making sure that staff feel valued within the workplace.

A valued workforce is a happy workforce and a happy workforce is a productive one. Small gestures, which are often easily overlooked, can make a huge difference to the workplace. A workforce that feels valued can result in everything from a more positive environment and higher staff retention to increased levels of productivity.

Surprise, surprise, surprise 

Employees and suppliers often come to expect gifts at times such as Christmas or the end of the financial year. But never underestimate the element of surprise. Look at key calendar dates that may not be as obvious, for example the date the company was founded or a key date that links to your industry, and gift employees in relation to this.

It’s not just financial 

Research from McKinsey and Company has suggested that non-financial rewards can have a greater effect on employee engagement. Just like in your personal life a personal gift goes a long way, so why not take this approach in a corporate setting for maximum impact. Everything from corporate days out that are exciting and relevant to your workforce to personalised gift boxes that reflect the culture you are trying to create will help staff feel valued and will also show the lengths the company is willing to go to recognise their hard work.

Celebrate everyday successes

This may seem like an obvious one, but that doesn’t mean that every employer is doing it. It is commonplace to celebrate the big things, such as hitting target or winning new business, but it is the everyday successes that get a business to that point. This doesn’t even need to be tangible results, it could simply be a month where the team has worked together to manage a heavy workload or one individual who has gone above and beyond to help others. If employees see these things being recognised then they’ll strive to keep delivering them.

It’s not one size fits all 

There has been a significant amount of research into how the different generations feel valued and motivated at work. For example millennials and Gen Z are much more focused on wellness than previous generations, so assess how this could be used to motivate them on a day-to-day basis. But it is also important to go one step further than this. Don’t just look at your workforce as one collective, or split them by generations, see them as individuals and identify what their drivers are.

Prioritise it 

Making your staff feel valued and recognising the hard work they put in should never be an afterthought. It should be planned in and pre-organised, so when successes are achieved recognition can be instant (or as good as), so staff know the importance of their input to the organisation.

Abi Bentley-Cottam
Article by Abi Bentley-Cottam
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