Adzooma F

Digital and technology platform provider, Adzooma, are acutely aware of the stresses and strains the pandemic has placed on business owners, directors and team members having a vast international and UK wide client base.

The firm recently opened up their platform free of charge to existing clients and newcomers for an initial two-month period. The result was overwhelming, with over 65,000 new accounts connecting to the Adzooma platform, showcasing the volume of demand for digital activity at this challenging time.

For these reasons, and to show their ongoing support for those struggling to fund online activity, Adzooma have announced that access costs to their platform will be halved.

Rob Wass, Co-Founder & CEO at Adzooma commented: “The pressure, the confusion, the financial stress and the enforced isolation has the potential to have mass consequences on businesses and wreak havoc on people’s mental and physical wellbeing.

“We recognise that it’s a challenging time for everyone and that it’s important to pull together at times like these. Therefore, following an initial offer period, which saw new accounts surge by 158% compared to a typical month, and to show our continued support we’re now offering companies a significantly reduced fee in a bid to help aid their business performance.”

New accounts reported over the last two months ranged from businesses moving their presence online, to those launching their first websites and campaigns, through to larger companies expanding and upscaling their businesses.

Rob also said: “We are thrilled to have helped support so many companies of all sizes during this time. We didn’t think for a moment we’d have received such a high demand for our services, but it clearly shows the growing appetite for online activity.

“The last couple of months has brought about huge changes to how we live and work, in particular forcing far more people to interact, advertise, shop and buy online.
“This has subsequently created a larger addressable market for ecommerce providers, forcing businesses that are yet to fully embrace online activity to speed up their digital transformation. Whilst, others reliant on online advertising are reaping the rewards and need to continue to be agile and productive in this space.
“We firmly believe that this is a positive trend within the digital marketing community and we will transition out of this situation strongly.”
The international platform will now provide a 50% discount to agencies, small businesses and all those who use Google, Microsoft or Facebook to showcase their business or services. This will take effect from June 1st for three months. Businesses need to sign up during the month of June to ensure they benefit from this offer.

Adzooma have also advised existing agencies and SME clients that their billing will be halved during this period to help lessen the financial burden at these difficult times.

Director and Co-Founder at Adzooma, David Sharpe also said: “These times are tough and as we face more challenges over the coming weeks and months, we’ll continue to do our bit for the business community.

“As ever, we realise that we’re not on the frontline of the global effort. We owe them huge thanks for their heroic, selfless undertakings throughout this period.

“Uniting together during these tough times is vital towards our collective recovery.”

Bethany Wright
Article by Bethany Wright
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