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Pontefract-based business, ASAP Ltd, has accelerated its plans for growth in the wake of coronavirus.

Launched in 2014 by Directors Richard Megson and Tony Hill, Assured Sale And Progression (ASAP) acts on behalf of estate agents and their clients, working with selected service-oriented solicitors to shepherd house sales and purchases through the conveyancing process. Their proactive model is all about speed and efficiency thereby shaving weeks off transaction times and reducing fall-through rates.

While some estate agents have sales progressors in-house, there is an increasing appetite to outsource this function to specialists - and never more so than when staff are on furlough or when businesses are trying to reduce overheads.

Richard Megson explained: “We had an ambitious growth plan in place pre-COVID but we are bringing everything forward in response to the rapidly changing landscape. The combination of pent-up demand following lockdown and raising the Stamp Duty threshold has unleashed a huge wave of activity in the market. In addition, people are seriously rethinking where and how they live after months of lockdown so that is generating further interest.

“With the threat of an economic downturn and whispers of another coronavirus wave, estate agents are understandably cautious about staffing up to meet the rise in demand. Businesses are looking at ways to keep their overheads low at the moment so are far more open to doing things differently. Outsourcing their sales progression is a flexible way to manage their pipeline without the financial commitment of taking on staff.” 

The ASAP team had grown to 20 by March of this year, most based at the offices in Pontefract with an optional element of homeworking. Then came lockdown. Initially, some staff were furloughed but not for long. As an increasing number of new agents started signing up for the service, it was clear they needed to recruit.  They are now a team of 29 and predict it will be 40 by the end of the year.

“We are at a very exciting point in our development,” said Richard.  “The last six years have shown us that as long as we stay focused on delivering a high-quality service and recruit talent – and there is a lot out there – ASAP can continue to go from strength to strength.”

Kate Buckle
Article by Kate Buckle
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