Boutique and royal fashion designer launches masks with style
Shropshire-based fashion boutiques, Opulent Beach Club and Claire Mischevani Couture, have joined forces to launch an exclusive line of premium face masks just as the new Government regulations came into play.
Royal fashion designer Claire Mischevani, who has dressed the likes of Princess Beatrice, Sophie Wessex and Zara Tindall, has created two bespoke masks for Opulent Beach Club; a fashion and fitness store that launched at the start of lockdown.
With facemasks becoming mandatory in shops and supermarkets as of last week, and £100 fines for non-compliance, the masks aim to encourage shoppers to stay both safe and stylish when returning to the high street after lockdown. Primarily fashion piece, rather than medical-grade PPE, the masks are made with three layers of material, in line with the World Health Organisation’s recommendation.
Available in Opulent Beach Club’s signature baby blue and pink, the limited edition, handmade masks are £26 and available to purchase on the Opulent Beach Club online store and from its physical boutique in the heart of Shrewsbury town centre.
Founder of Opulent Beach Club, and its sister company Opulent Travel Lounge, Leighann Morgan, comments:
“I am so excited that Claire and I have teamed up to create these gorgeous facemasks, at a time when we need to be encouraging everyone to own and wear them as part of their everyday lives. It’s a whole new world for us but, as we all know, this pandemic has created a “new normal” that means we have to adapt the way we live, work and shop, and these gorgeous masks will hopefully encourage more people back on to the high streets and spending with small businesses.
I’ve known Claire for many years and she’s so talented at what she does, so collaborating with her is a dream come true. Even better than we’re two independent Shropshire-based business!”
Opulent Beach Club launched as a result of the pandemic, back in May 2020, after Leighann successfully navigated through the aftermath of both the Shropshire floods and the ongoing travel restrictions with her primary business Opulent Travel Lounge. She wanted to bring together a community of people who love to travel and have great experiences and seek out luxury brands that could bring those adventures home; whether a daily workout, the school run, or a staycation.
The store, which is based online (www.opulentbeachclub.com) and from Opulent Travel Lounge’s Shrewsbury boutique (117 Longden Coleham, SY3), stocks a number of famed fashion and fitness brands, handpicked for excellence, including South Beach, TLC Sport, Warriors of the Divine and Sun Bum.
Commenting on the collaboration, designer Claire Mischevani, adds:
“I’m so pleased to be able to work with Leighann and Opulent Beach Club on this exclusive collaboration. We’re very proud of the masks we have created, in our beautiful couture fabrics and hope to make people feel a little more special even in these difficult times. We’ve tried to make them as accessible as possible and can’t wait to see how customers style them!"
Based in Shropshire and London, Claire Mischevani runs her eponymous British fashion label, renowned for elegant and chic style with ready-to-wear, made-to-measure and bespoke services.