Martin Sutherland F (1)

Martin Sutherland - credit Ahsen Sayeed.

Coventry City of Culture Trust has issued a callout to manufacturers, makers, artists, suppliers, and artisans across Coventry, Warwickshire and the wider West Midlands to propose ideas for merchandise that will embrace and celebrate Coventry’s UK City of Culture brand.

Coventry City of Culture Trust is preparing to sell a range of products that will carry its new brand and will be available to purchase from its online store.

The trust is asking for expressions of interest from suppliers locally and regionally, to create a range that is creative, playful, sustainable and affordable, and which can be produced within socially distanced and fair pay conditions.

The trust wants to hear from high volume manufacturers and smaller, independent makers and artists by 5pm on Monday 6 July via an online form.

Martin Sutherland, of the Coventry City of Culture Trust, said: “We want the merchandise associated with Coventry 2021 to reflect our values and to be playful, fun and produced sustainably.

“It’s really important that we tap into the creativity of the city and region and, also, our manufacturing heritage to create a range of products through which residents and visitors will celebrate and remember our year as UK City of Culture.”

Expressions of Interest are open now. To find out more, and submit an idea, go to

Bethany Wright
Article by Bethany Wright
Share Article