Entrepreneur pivots business strategy from fresh produce to PPE
A Birmingham based serial entrepreneur has ‘pivoted’ the strategy for his fresh-produce business to the supply of high-grade protective personal equipment (PPE), to support the fight against COVID-19.
Mark O’Sullivan, founder and director of multiple businesses headquartered in Birmingham, was inspired to launch ‘PPE for the UK’ after watching the devastating impact that COVID-19 has had on care homes, charities and other healthcare organisations across the UK.
After hearing numerous media stories about the thousands of key workers forced to battle on the frontline without the necessary PPE equipment in place, Mark realised he was in a position to offer his support to frontline workers by utilising his experience in sourcing and importing goods to the UK through his company BanaBay, one of Ecuador's leading producers, marketers and distributors of high-quality fresh bananas.
As a result, PPE for the UK was launched and within a matter of months has successfully supplied hundreds of thousands of masks, face coverings and other vital pieces of high-grade PPE equipment for hundreds of different groups, communities and organisations across the country.
Mark explained: “The lockdown period provided an ideal opportunity to sit and reflect on what is important – both in business and in life. When it became clear that the horrific situation in many care homes, healthcare and charitable organisations as a result of a lack of PPE, I knew I wanted to make a difference.
I immediately set to work by supporting in whatever way I could, and in just four months we have grown from a one-man-band distributing protective clothing and facemasks, to supplying hundreds of organisations with vital PPE equipment, ranging from Type IIR masks for care homes, to a full sanitiser range, which we have now branded as PureSan.”
A Business School advisory board member for Birmingham City University, committee position holder for the Birmingham Chamber of Commerce and the Transatlantic chamber of commerce, Mark has proven experience in developing both product and service-based businesses, and particularly in establishing key relationships with suppliers worldwide.
Mark added: “With increasing concerns about a second wave of COVID-19, we are currently working closely with healthcare providers, charities and businesses across the UK and overseas to ensure they have the right PPE in place. Despite the devastation caused from the first peak of the virus, it is encouraging to see the level of preparation taking place with a clear demand for only high-grade equipment, sure to protect care providers, employees and members of the community as much as possible.”
Headquartered in Lichfield, PPE for the UK is on a clear mission to help individuals, communities, businesses and organisations UK wide protect themselves and one another through the provision of high-grade PPE equipment.