IT supplier keeps Western Isles connected with surge in sales
An Isle of Lewis-based IT service has experienced a surge in demand despite lockdown, after effectively using skills gained through DigitalBoost, the Scottish Government’s leading digital skills programme, delivered by Business Gateway.
Since the end of March, the firm has experienced a 700% increase in games sold via Amazon, a 300% increase in the sale of laptops and prints and a 200% increase in both ink cartridges and game console controllers and headsets.
With support from Business Gateway, founder Murdo MacIver has successfully adapted to lockdown and been able to offer alternative ways to provide services to customers. The business increased social media activity as a communication tool and adopted new online platforms such as Amazon Marketplace to sell products.
Launched in 2004, Tech Mobile is widely recognised as a reliable IT supplier across the region and is the only gaming high street outlet in the Outer Hebrides.
Murdo MacIver, founder of Tech Mobile, said: “Lockdown restrictions mean the need for effective IT systems and technology has never been more vital and I’m grateful for the skills learned through the DigitalBoost programme, which have helped us navigate through a very challenging period for the business.
“We have been able to adapt and connect with our customers through social media to provide crucial IT support and services to the community during this time. Identifying opportunities to stay connected while we remain socially distanced has been key to being able to continue trading throughout this difficult period.”
Business Gateway was also able to signpost the team at Tech Mobile to the wider support network and highlight relevant funding opportunities, which allowed the team to address cash flow concerns that resulted from the lockdown.
Derek Maclean, Business Adviser at Business Gateway, said: “It’s great that the team at Tech Mobile have been able to continue trading despite the pressure COVID-19 has placed on almost every aspect of running a business.
“The DigitalBoost programme is a useful package filled with free support services including one-to-one digital consultancy, a digital health check, access to webinars and guidance with switching current services online.
“At a time where human interaction is limited, it’s rewarding to be able to help the team at Tech Mobile adapt their services and continue trading during the pandemic.”
To find out more, please visit the Business Gateway website.