Placing itself at the heart of the space market and empowering others to join the sector has led AstroAgency to a raft of client wins. The company is now recruiting further staff and aiming to treble turnover in its second financial year.

Founded in late 2019 by Daniel Smith, AstroAgency is dedicated to all things space, working with a number of public and private sector space organisations.

The agency also helps businesses that may not currently perceive themselves to be space firms to realise their potential and offerings in this booming sector. Supporting businesses to assess their transferrable technology, skills or experience that can be used within the space supply chain is vital to the sector’s growth, Daniel believes.

“We see ourselves as a space company that specialises in plugging a gap in the sector around messaging, positioning, intelligence, promotion and research, rather than being a marketing firm,” he explained.

“That means our team are genuine sector experts, the majority from space companies, who understand what is required to grow businesses in the sector.

Daniel continued: "They connect our clients to key stakeholders and advise on the challenges, as well as the opportunities that the industry presents to both space companies and those that could be moving into the sector, no matter what they currently do.

“It’s safe to say our make-up is unlike most marketing firms – we include scientists, engineers and data analysts, as well as individuals with a passion for space ethics and in-orbit environmentalism.

“The space sector is flourishing and has tremendous support from UK and Scottish government, but it needs new suppliers. Data from satellites can provide so many benefits to the environment, businesses and society in general, yet many remain unsure how to access the insights.”

The fledgling company has quickly won sector approval, expanding to a fully-remote network of more than 23 team members working across 30 global space clients. These include Scottish Government agencies, the UK Space Agency, Prestwick Spaceport (c/o South Ayrshire Council), Euroconsult, Global Surface Intelligence, Deploy Solutions,  Alpha Data and ROOM Space Journal.

After winning further briefs for US space data firm Asterra and Flann Microwave in Cornwall, AstroAgency is now looking to recruit at least three more marketing professionals to join its Europe-wide team. The company is set to treble its turnover for its second financial year.

Headquartered in Edinburgh, AstroAgency’s fast-growing and diverse remote team is based in key strategic locations, including London, Milan and Paris. The company is currently considering an additional presence in the UAE, Canada or Australia.

Daniel added: “As the upstream launch and downstream data segments of the sector continue to develop at pace, there is a strong need for a robust supply chain network, with companies from other sectors recognising the part they can play, provided they have the support and guidance to make the most of the huge opportunities coming our way. Glasgow produces more satellites than anywhere in Europe and Edinburgh is positioning itself as a global leader in space data analysis.

“Like many start-ups, the challenge for us now is to continue our early rapid growth in a way that is sustainable. That’s an exciting problem to have – and expanding our client base globally is a realistic goal for us within the next 12 months.”

Key takeaways…

  • AstroAgency has positioned itself in the heart of the space market, supporting its existing organisations, while encouraging others to get involved in this booming sector
  • Providing insights, messaging and marketing support, the company has already won 30 clients and has grown to more than 23 team members
  • The agency is looking for organisations which have transferrable technology, skills or experience that can be used within the space supply chain and for individuals with marketing expertise who would like to be part of the space industry – for further information visit
  • If you would like help to get your business off the ground, visit the UMi platform:

Image: Daniel Smith, Founder of AstroAgency (right) and his team at the recent Dubai expo.

Neina Sheldon
Article by Neina Sheldon
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