Adam Twidell Privatefly CEO Aircraft Steps Closeup

PrivateFly, a Directional Aviation company, has today launched a new jet card program for frequent flyers, amid a surge of interest in private jet travel following the COVID-19 outbreak.

In July, PrivateFly saw enquiries double compared with the same period last year, as consumer confidence in airline travel fell, caused by uncertainty over global travel restrictions, consumer worries over quarantine and social distancing, and the continued cancellation of commercial flights by airlines around the world.

Despite business travel not yet returning, bookings were at 90% of the same period the year before, with a rush of UK travellers heading for popular leisure destinations including Nice, Ibiza and Palma.

The new product has been unveiled following the extensive market and consumer research, as frequent flyers in the ‘new normal’ turn to private jets for safe travel and adopts new buying habits.

Membership enables cardholders to access a range of premium and safety-accredited private jet aircraft, offered at fixed hourly rates and 24-hours’ notice, providing seamless access to bespoke routes within Europe and the US.

Adam Twidell, PrivateFly CEO, said: “Throughout the COVID-19 pandemic, we’ve seen a growing demand for private aviation as frequent flyers look for a safer way to travel.

“With our new PrivateFly Jet Card, we see a strong and exciting opportunity to offer enhanced convenience and personalisation, both to our international on-demand clients who are flying more often and to new clients who are seeking greater control, safety and privacy when they fly.

“This includes owners or fractional owners who are trading down and first or business class airline travellers looking to avoid busy airport terminals and near-term cancellations to scheduled services, with the certainty of guaranteed availability and the reassuring safety-first culture of a leading global aviation group.”

The PrivateFly Jet Card is aimed at frequent flyers who value the convenience of fixed, upfront hourly rates, as well as a seamless booking process and confidence in the knowledge they can access their preferred aircraft group - even at short notice.

US routes will be provided via an exciting new partnership with PrivateFly’s sister company Sentient Jet - the US market leader and inventor of the jet card 20 years ago.

Andrew Collins, President & CEO of Sentient Jet, added “We’re pleased to partner with PrivateFly at such a critical and unique time. Given the success of the guaranteed, fixed-rate model in the United States, we think the efforts by this talented and experienced team will lead to a rapid leadership position in the European and international jet card markets.”

Cardholders will benefit from priority access to PrivateFly’s family fleet of group-owned aircraft, with guaranteed aircraft availability, flexible booking terms and unparalleled 24/7 service.

PrivateFly Jet Card clients can buy a card for a minimum of 25 hours, choosing from three aircraft categories; Light Jet, Midsize Jet or Heavy Jet. Fixed hourly rates start from €5,900 for the Light Jet Card in Europe.

They are also free to switch between aircraft types without paying a surcharge, other than the difference in the hourly rate.

Membership offers guaranteed 24-hour access to PrivateFly’s premium family fleet aircraft, in addition to rigorously-accredited aircraft operated by a selection of its preferred suppliers.

Up to five nominated users can be added to a PrivateFly Jet Card account, with hourly rates charged against the same account balance based on the number of flight hours.

Kate Buckle
Article by Kate Buckle
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