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A Salford businesswoman is celebrating after being shortlisted for a national business award. Deborah Dudley, owner of PACK & SEND in Salford Quays, is in the running to win the Woman Franchisee of the Year title at the Encouraging Women into Franchising (EWiF) Awards.

The NatWest EWIF Awards recognises the achievements of amazing women in the franchise industry to showcase their successes. Franchising is leading the way in developing a business industry that attracts talented female entrepreneurs and leaders who are shaping the future – Deborah is a prime example of that. As a single mum, her children became her inspiration to launch her business, and they continue to motivate her to this day.

“As a single parent, I worked hard to provide a fulfilling life for my children,” said Deborah. “At times, I had to take on two jobs to financially bridge the gap. So, when my son Ryan and daughter Brogan had grown up, they became my inspiration for following my dreams. Being shortlisted for this award just makes that all worth it – my children will be so proud.”

It wasn’t just Deborah’s inspiring story that impressed the judges. Despite lockdowns and challenges that 2020 threw her way, Deborah’s resilience, passion and determination shone through. Her business provides packing and shipping solutions to customers across the globe, operating from the heart of the Quays. Her tenacity not only allowed her to continue to operate the business safely for customers but also saw her business grow by 18% over the last year and generate 50 5-star reviews. Mike Ryan, CEO of the company, is thrilled to see Deborah recognised amongst the finalists.

“Deborah is the personification of perseverance,” said Mike. “She constantly strives to perform at her best, and it becomes infectious for everyone around her. The team at the Salford Quays service centre are always praising her, saying how great she is as a boss and leader. I’m thrilled that Deborah has been shortlisted as it means her true character isn’t going unnoticed.”

David, the Assistant Store Manager, is certainly one to attest to Deborah's achievements. He explained, "To put it simply, Deborah is a great leader. Not only is she always there to offer her help and advice, but she will always make time to recognise great work. Deborah is worthy of this award because of her hard work and dedication."

Deborah now goes forward as a finalist against three other inspiring individuals, with a virtual event on 11th March revealing the lucky winner of the award.


Bethany Wright
Article by Bethany Wright
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