Your Tribe

Jane Crane, founder of Your Tribe.

The past 12 months have presented unprecedented challenges for small businesses. Entrepreneurs have shown incredible resilience and courage in adapting their businesses to survive or launching new ones. The British Business Bank’s Start Up Loans programme has issued £100m of loans to over 8,300 people across the UK since April 2020, helping them to start or scale up a business. Some of the entrepreneurs they have supported explain the ways they found to pivot their businesses during 2020, providing valuable insight that could help other smaller businesses do the same.

The British Business Bank’s Start Up Loans programme had its busiest month in July 2020 since the scheme was founded in 2014, with many of those supported identifying new trends or demand as a result of the pandemic and taking the opportunity to launch their first enterprise.

Others were forced to adapt to survive during the March and November lockdowns – whether it was moving online for the first time, ramping up a social media presence, or creating a new product altogether. 

Enhance your offering – British Craft House

Susan Bonnar took out a loan of £12,000 to set up the British Craft House in 2019 – an online marketplace for handmade British crafts. Whilst online stores have prospered during lockdown, there have been plenty of lessons to learn.

Susan says: “I was fortunate to be fully set up online before the pandemic; however, I had to adapt my offerings slightly to ensure we were catering to the new lockdown trends. There was an increased demand for convenient gifts, which were easy to post as people could no longer exchange gifts in person.

"So, in January I launched the ‘Letterbox Gift’ section of the website, featuring a range of artisan items, no larger than an envelope! In the 12 hours following the January lockdown announcement, the website was busy with people buying pocket hugs and motivational gifts to send directly to friends and family.”

Create a new product – The Pudding Pantry

Anthony Quinn took out a loan of £10,000 in 2013 to open The Pudding Pantry, a pudding-inspired bakery in Nottingham, which was forced to close temporarily during the first lockdown.

Their cashflow significantly dropped during the first two lockdowns, but necessity has been the mother of inventions for Anthony, and the business has learnt how to thrive.

Anthony explains: “With revenue down, we had to get creative. We developed innovative takeaway menus for Valentine’s and Pancake Day, comprising sumptuous afternoon tea arrays.  

“We had to create different services based on what our customers wanted during lockdown, and we will be doing the same this time around. We have the fundamentals in place and we now sell more takeaway afternoon teas than we did when we were a dine-in business.” 

Go virtual for the first time – Your Tribe

Jane Crane took out a loan of £20,000 to launch Your Tribe in 2019, a studio-based, paint throwing therapy experience.

“As we are primarily a face-to-face experience business and a messy one at that, it hasn't been easy to translate what we do online,” admits Jane. But in her own inimitable way, Jane has managed it.

“I developed a guided meditation and a couple’s paint pour for people to get messy with at home. Going virtual has allowed me to stay in touch with customers and bring a bit of colour to what could be a very gloomy January. Learning to accept the things that are outside of my control has helped me stay rational, and it’s something I will continue to practice throughout 2021.”

Incorporate e-commerce if your service can’t be provided remotely – Goji Hair

Victoria Griffin took out a loan of £7,400 to launch Goji Hair, a Cardiff-based organic hair salon. Victoria set up an online shop during the first lockdown, selling the much-loved organic haircare products that were usually bought in-store. 

Victoria explains: “I was surprised at just how busy we were after the first lockdown. We were fully booked for eight weeks, a clear indication of how highly clients value their hair! I am very grateful that the business is within a sector which seems to bounce back quickly, but the online site has been such a success that we’re likely to keep it running even after lockdown.”

Each of these businesses was set up with a loan from Start Up Loans, which continues to provide support to business owners during this challenging time. It is currently offering second loans to those needing financial assistance.

Start Up Loans offers pre- and post-loan mentoring packages, including access to Learn With Start-Up Loans, its new partnership with the Open University, with courses covering key aspects of running a business. Customers also have access to a series of guides on important areas of business including social media, marketing and public relations. The guides are designed to ensure business owners, existing and new, have all the resources they need to build and grow a successful business.

Start Up Loans was established in 2012 to help people - wherever they are in the UK and whatever their background - to achieve their ambitions of starting their own business. It provides fixed-interest loans of between £500 and £25,000 to aspiring business owners, many of whom might otherwise struggle to secure finance.

Kate Buckle
Article by Kate Buckle
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