AAIs Viana Maya Working With Project Participants Through Video Conferencing Platrorm Zoom

A new initiative providing employment, finance and mindset support to minority ethnic people during the COVID-19 pandemic has been announced by Edinburgh-based social enterprise AAI EmployAbility (AAI).

Backed by the Scottish Government’s Wellbeing Fund, AAI’s six-week ‘Diversity Works’ virtual support programme will focus on individual empowerment. It is designed to provide people with tools to improve their personal and professional circumstances. The participants will discuss their circumstances with the AAI team and specialist consultants before a path of tailored support is put in place.

The COVID-19 pandemic has affected those from Black, Asian and Minority Ethnic (BAME) communities disproportionately. Out of every 2,000 coronavirus patients, 35% are non-white, despite BAME individuals making up only 13% of the UK population (Intensive Care Covid-19 Report). Although the reasons for this are not fully understood, social and economic inequality are influenced. 

The first group event will be held via Zoom on 24 June 2020.

Transformational coach, Reham Nasr, said: “The pandemic has had an incredible impact on the job market and people’s personal finances. The added strain of lockdown and the current discussions of racism and wider societal change has put a huge strain on home life and wellbeing.

"This project looks to address all of these issues head-on, and offer people a semblance of control through the current uncertainty.”

Project Manager, Nick Murray, said: “Through our ongoing work with different BAME communities, we know there is no one-size-fits-all solution for the various issues people currently face.

"This programme offers person-centred support and tools via online training and the emphasis is on enabling participants to take what they have learned, and apply it to their own lives within their individual culture and circumstances.”

AAI has successfully delivered several employment support projects for BAME communities over the last three years, with Scottish Government grants, using AAI staff members representing three different subsections of BAME.

More information can be found on the Diversity Works website.

Related campaign: 

The UK Social Entrepreneur Index is a celebration of social entrepreneurship across the UK. 

Open to social entrepreneurs tackling a social or environmental issue at any scale, entrants will act as beacons of inspiration for others to encompass positive social impact.

For more info visit www.socialentsindex.co.uk.

Kate Buckle
Article by Kate Buckle
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