Sunderland's potential spotted by recruiters
A specialist recruitment agency has become the latest company to relocate to Sunderland after being impressed by the growing number of businesses investing in the city.
Pareda Recruitment, which was founded 18 months ago by experienced recruiters Paul Brown and Rebecca Hutchinson, has moved to a new head office at Sunderland Software Centre as it looks to capitalise on the city’s growing economy.
Pareda supports clients to recruit specialist candidates for the engineering, manufacturing, energy, contact centre, financial services, fintech and professional services sectors and has a customer-base spanning the length and breadth of the UK.
Rebecca Hutchinson, director and co-founder, said: “Paul and I both worked together in our previous roles and combined we have almost 40 years’ experience working in the region’s recruitment sector.
“We had both grown tired of working for other people and, after identifying a gap in the market for a specialist agency providing a professional, tailored approach to recruitment in our sectors, we decided to bite the bullet and go it alone.
“It’s now been 18 months since we founded Pareda Recruitment and the company has continued to go from strength-to-strength ever since. We doubled in size last year and are on target to achieve similar levels of growth for the year ahead, it’s been an amazing journey so far.”
Initially starting out in North Shields, Pareda moved to Sunderland after being impressed by the momentum being generated in the city by high profile developments such as Riverside Sunderland, the International Advanced Manufacturing Park (IAMP) and the expansion of Port of Sunderland.
Paul added: “We reached the point where we knew we were going to have to invest in our own dedicated office space if we were to continue growing and as soon as we met the team at Sunderland Software Centre, we knew it was the perfect place for us.
“Sunderland is a city on the up at the moment. We have the International Advanced Manufacturing Park being built near Nissan, Legal & General has announced plans to invest £100m into the former Vaux Brewery site and Ocado is opening a contact centre at THE BEAM.
“Add to that the Dogger Bank windfarm being developed in the North Sea and the expansion of Port of Sunderland and it ticks the boxes for all of our key sectors. In fact, we’ve only been here six weeks and we’ve already welcomed on board a number of new clients as a direct result of being here and meeting new businesses.”
Paul and Rebecca also have plans to fill roles of their own over the next 12 months as they look to add to their team and ensure Pareda continues growing.
Rebecca said: “We’re on target to double in size again this financial year and we know we’re going to have to add to our team in order to keep this momentum going and this is one of the key reasons we chose to move to Sunderland Software Centre.
“The new office has enough space for us to bring in a few additional people and because the centre is a business incubator, we know there is further space for us to expand in to should we require it as we look to the future.
“It’s also accessible 24/7 and is at the heart of the city centre, meaning any candidates we interview can easily access us through all of the region’s major transport links. It’s perfect for us.”
The business investment team at Sunderland City Council supported Pageda throughout its move and has been quick to welcome the pair to the city.
Councillor Graeme Miller, leader of Sunderland City Council, said: “We’re delighted to welcome Paul and Rebecca to the city and are thrilled to hear that they’re already seeing their business grow as a result.
“Sunderland is transforming. The City Plan captures our ambitions through to 2030, and the Council’s current capital programme confirms that over £400m will be invested in the city over the next 4 years. We are consulting on further capital investment, to add to the private sector investment that has also been confirmed. It’s great to see that it’s not only helping attract major corporates such as Ocado and L&G but also innovative, forward-thinking start-up businesses like Pareda, who are crucial to establishing a sustainable and scalable economy. We wish them all the best for the future.”