The startup aiming to place cultural awareness front and centre this festive period
With Christmas party planning still on hiatus due to COVID-19, experiential learning and training startup, Business Games, has launched virtual festive-themed events aimed at promoting cultural awareness in the workplace. The company which has launched ‘Holidays Around the World’ as an alternative to the traditional Christmas party experience.
The yuletide event aims to engage staff through a high-energy, interactive online experience exploring other cultural holiday traditions and cultural norms to promote inclusion and diversity in the workplace.
Speaking about the concept, Ruben Hamilius, Co-founder and Managing Director of Business Games said:
“The workplace has never been so diverse here in Ireland and the promotion of inclusivity and diversity has been a really important topic for companies over the last number of months. As remote working has become the new norm, I think more businesses are finally realising that promoting an inclusive working culture whether it be virtually or physically is a necessity rather than a box-ticking exercise. Many cultures do not celebrate Christmas, and in the run-up to the festive period, we decided to create an online event that promotes inclusivity and an appreciation of different cultures.”
Through jolly facilitators for every team, a combination of video conferencing, chatbots, and a range of online interactive challenges, up to 600 players can embark on a global journey to explore holiday traditions and share in festive good cheer. The game has also been designed to promote inclusivity through individual interactivity designed to facilitate a fun and memorable online Christmas party.
A recent study by EY on Diversity and Inclusion in 2019 found that 31% of companies did not spend anything on incorporating different cultures into the workplace despite the positive impact it can have. In addition to this, 43% of respondents confirmed that it contributed greatly to employee productivity and engagement while a further 37% said it resulted in an increase in the retention of talented staff.
Before the onset of the COVID-19 pandemic, Business Games provided large scale in-person events to help organisations realise their strategic goals. These were tailored and themed specifically around the needs of each business. Since then, the agency has moved its offering completely online, with tripling interest in companies looking to engage in virtual events. Over the past nine months, Business Games has hosted fun, online team training programmes for over 5,000 participants in nine countries, for some of the world’s best-known companies.