Surelock Homes, Jason Donervan, The Cod Almighty and Bonnie Tiler Business Logos

Surelock Homes, Planet of the Grapes and Spruce Springclean have emerged as some of the wittiest named businesses in Britain.

A study of 2,000 adults discovered the most pun-derful company names, including a barber suitably named The Chopfather and an aptly titled coffee shop - Deja Brew.

It comes after 79% of those polled said a business name helps express its personality and branding.

And 43% are more likely to recommend a business with a witty name, compared to one with a more traditional moniker.

Lisa Jacobs, UK managing director at SME lending platform Funding Circle, which commissioned the research, said: “It’s great how small businesses bring their characters and personalities through with these imaginative names whilst also brightening up our days with a laugh or chuckle.

“Business doesn’t have to be all serious. A play on words allows businesses to stand out from the crowd, attract customers and convey a bit of their sense of humour.”

Alan Collins, owner of Spruce Springclean, a carpet cleaner in Cornwall, said: "The name came about in the 80s when I bought my first van.

"I thought I should come up with a name for my business and I was on my way to a friend's house to discuss it with him.

"On the way I heard a record on the radio and the disk jockey said it was by Bruce Springsteen, but I misheard him and thought he said Spruce Springclean.

"I mentioned it to my friend and he loved it, so it kind of stuck.

"I'm semi-retired now but most of my business still comes from the name, it brings a lot of laughs to people."

The research also found 48% of Brits believe a witty or memorable business name is more likely to make them use that company over a similar one.

Paul Tribouillard, owner of Surelock Homes, said: "We've been around for a while now but we still get comments about our name.

"It was my friend who came up with it, he used to own the company. I don't know how he came up with it, just made it up I suppose.

"We were on the radio on a show about the best business names, we came runner up.

"I'm glad that people enjoy it, we get a lot of laughs about it."

Also among the most memorable shop names in the UK include solicitors from Leamington Spa, Wright-Hassall and Bonnie Tiler, a female-fronted tiling and plumbing company based in Gateshead.

More than half of those polled via OnePoll would prefer to see more businesses embrace a quirky name.

The top 20 quirky business names:

  1. Surelock Homes, locksmith, Portsmouth
  2. Planet of the Grapes, wine bar and restaurant, London
  3. Spruce Springclean, carpet cleaners, Lostwithiel, Cornwall
  4. Floral and Hardy, florists, Hertfordshire
  5. A Fish Called Rhondda, fish and chip shop, Pentre, Wales
  6. Jean Claude Van Man, removal company, Merseyside
  7. Bonnie Tiler, tiling and plumbing, Gateshead
  8. Grate Expectations, fireplace specialists, Wimbledon
  9. Wright Hassall, solicitors, Leamington Spa
  10. Barnie's Rubble, DIY shop, Bolton
  11. Sellfridges, white goods outlet, Stoke Newington
  12. Deja Brew, coffee house, Denton
  13. Facial Attraction, beauty salon, Pontypool, Wales
  14. The Chopfather, barbers, Bristol
  15. Samuel 'L' Jackson, driving instructor, Southport
  16. Frying Nemo, fish and chips shop, Yorkshire
  17. Alan Cartridge, office supplies, Leeds
  18. Jason Donervan, food truck, Bristol
  19. PG Trips, bus charter, Houghton le Spring
  20. Hair Raid Shelter, hairdressers, Downham Market, Norfork
Neina Sheldon
Article by Neina Sheldon
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