Bethany Pearson of Grayling Birmingham

Bethany Pearson, Grayling Birmingham

Grayling Birmingham has been appointed to deliver PR campaigns for the 2020 YONEX All England Badminton Championships and Guide Dogs in the new year following competitive pitches.

The Championships will take place in Arena Birmingham in March 2020 with an anticipated crowd of 35,000 fans over five days. Grayling Birmingham has designed a series of creative activations to help drive ticket sales and create excitement across the region and beyond.

The Midlands’ team will also work closely with Grayling UK’s award-winning Health team, on the upcoming Guide Dogs’ campaign.

Both organisations join Grayling Birmingham’s rapidly growing roster of clients, which include M&S, Coventry University Group, National Grid, John West, ITG and HSBC.

Bethany Pearson, Head of Grayling Birmingham, commented on the wins: “We are celebrating a double whammy of wins, adding two very exciting new clients to our portfolio who share our vision for highly creative and strategic PR campaigns.

As passionate Midlanders, we have the on-the-ground insight to deliver impactful campaigns, alongside the expertise and capabilities to upscale our campaigns to national media and audiences.”

Rob Short, Senior Marketing Manager, YONEX All England Badminton Championships, said: “We’re delighted to be working with Grayling Birmingham ahead of the return of the YONEX All England Badminton Championships in March 2020.

The focus and creativity the team showed during the pitching process was exemplary, and the time and effort they spent understanding our goals was second to none. I loved the Birmingham-centric elements of their ideas, but that these also had national cut-through. I am excited to be working with them on the oldest and most prestigious badminton tournament in the world.”

Based in the Assay Studios on Newhall Street, Grayling Birmingham has had a foothold in the Midlands region for over 40 years. It is one of the best-connected communications agencies in the UK with expertise spanning public relations, crisis communications, government relations, digital and social strategy and media training.

In addition to Birmingham, Grayling has the UK’s largest PR and Public Affairs network, with nine offices across the country, including London, Southampton, Bristol, Leeds, Manchester, Cardiff, Glasgow and Edinburgh.

Ashleigh Smith
Article by Ashleigh Smith
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