Hide&Find Design Team

Digital agencies Joi Polloi and Field Studio have combined their talents to create Hide&Find, an innovative digital education and entertainment activity which children and families can play on mobile phones.

The project fuses Joi Polloi’s technical expertise with Field Studio's design talent. The game, which is due to launch at the end of August, is a custom web application that the team has developed for client Wentworth Woodhouse. 

Children visiting the mansion’s 55-acre gardens will be able to step into an animated world, join a mission to find the Guardians of Wentworth Woodhouse and discover their stories using QR codes placed around the grounds.

Each Guardian is a stylised illustration of a real figure from the mansion’s history. They include marquesses and their ladies, loyal gardeners and maids - even wild and exotic animals that once inhabited the marquess’s famed menagerie in the gardens.

In the game, Guardians will issue clues and gifts to help players on their journey of discovery and young gamers can link up with other players in the gardens.

“We are rolling history, mystery and mission into a fun and irresistible game,” Russell Stearman, Joi Polloi’s Technical Director, explained.

“Hide&Find will enable an 18th century visitor attraction to interact with 21st century kids. 

“This important South Yorkshire landmark is fast-becoming a must-see tourist attraction. We are all very proud to be using our digital and creative skills to help Wentworth Woodhouse reach younger audiences.”

Double BAFTA Award-winning Joi Polloi is an independent digital studio specialising in creating compelling digital experiences, bespoke platforms and innovative products. Since launching in 2003 it has attracted clients including the BBC, Film4, Love Productions and Zoella.

Based in the heart of Sheffield’s creative industries, Field Studio was founded in 2009 by Katie Daniel and Jonny Briggs. Field Studio has designed creative physical, digital and printed experiences for The Royal College of Art, Sheffield College, The Royal Life Saving Society, Interior Educators, University of Sheffield and The Science Museum Group.

Operations Director, Katie Daniel, said: “We’re very excited to be involved in this project, it’s a beautiful area that we were already familiar with. For us to be working on a game that creatively engages with a younger audience, allowing them to play Hide&Find without the need to download an app, in a safe environment, has been very rewarding. We hope young visitors enjoy it as much as we have.”

Continuing the collaboration, the two creative agencies will also create a new website and three virtual tours of the house, expected to launch in autumn, for the Preservation Trust, which now owns and is restoring the Grade I listed house and its gardens.

Sarah McLeod, CEO of Wentworth Woodhouse Preservation Trust, said: “Finding innovative new ways to attract visitors is very important as we regenerate this historic house and grow South Yorkshire tourism.

“Sheffield’s digital brains are helping us connect with and entertain our most tech-savvy visitors - children.

“Youngsters love digital games and Hide&Find is fun but educational too - players get a mini history lesson about Wentworth Woodhouse.”

Key takeaways...

  • Field Studio and Joi Polloi are drawing on their agencies' strengths to form a collaborative partnership which will benefit their companies, their client Wentworth Woodhouse and its visitors
  • The first project from the team will be launched at the end of August - an educational game called Hide&Find based on the country house's history
  • Further outputs from the collaboration will be a website and virtual tours of the house, expected in autumn
  • For more information about Wentworth Woodhouse, visit https://wentworthwoodhouse.org.uk/

Related campaign

The META Games Industry Index is a campaign powered by UMi, with the support of Ukie. The index highlights and celebrates the creativity, innovation, job creating and positive social impact of the games industry across the UK. For more information, please visit https://www.metagamesindex.co.uk/.

Caption: The Hide&Find creative team, pictured working on the game at Joi Polloi’s offices. Left to Right: Greg Povey and Emily Appleton of Field Studio, Russ Stearman and Brad Beatson of Joi Polloi, and Field Studio’s Jake Goodall.


Neina Sheldon
Article by Neina Sheldon
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