Hannah Anderson Kyma Media Edit

Manchester-based Kyma Media has promoted former Social Chain Co-Founder Hannah Anderson to the role of Managing Director as it plans to quadruple revenue in 2022.

Hannah first joined the content syndication-focused media publisher in May 2021 as director of social and creative and has overseen a doubling in headcount and turnover over the last four months.

Alongside onboarding several of the world’s largest creators to the syndication programme, Hannah has launched two new Snapchat Discover shows, one of which getting 100,000 subscribers in its first 30 days. 

Having co-founded Social Chain alongside Dominic McGregor and Steven Bartlett, Hannah was listed in Vogue’s 25 Most Influential Women 2018 and has worked with brands like Nike, Apple and Amazon.

As Managing Director of Kyma, Hannah will be responsible for leading the business to the next level, taking charge of the fast-growing team and ensuring it delivers exceptional service to its clients and creators. 

Speaking on her promotion, Hannah said: “Joining Kyma was one of the best decisions of my career. I feel so supported and trusted, which is how I thrive. The business is growing rapidly and it feels amazing to be a part of that, especially within Kairos Group, which is one of the most exciting companies in the gaming media space. 

“In terms of our plans, we are only just beginning. In 2022 I plan to quadruple revenue as a minimum and based on my calculations, this shouldn’t be a problem. I’m so keen to nurture the business and the people within it. It really feels like we’re on the verge of going parabolic and I am here for the ride.”

Established in 2019, Kyma is a content syndication-focused digital media owner, with expertise in the gaming, esports and entertainment industries, whose content reaches over 185 million people every month. Kyma sits under the Kairos Group umbrella, which also houses social creative agency Kairos Media and full-service management agency Turopium. 

Mike Craddock, Co-Founder and CEO of Kairos Group, said: “We're incredibly excited to announce Hannah as Managing Director of Kyma Media. Hannah has every quality we're looking for, she is empathetic, excellent at people management, driven and her social knowledge is unrivalled.”

Key takeaways:

  • Kyma Media is focused on content syndication, which is the process of republishing content, whether it be an article, video, podcast or infographic, on one or more different websites: https://www.kymamedia.com/
  • Hannah Anderson is highly regarded in the world of social media marketing and as Managing Director of Kyma is targeting a quadrupling of revenues in 2022
  • For more inspirational content and advice on how to make digital marketing work for your business, head over to the UMi platform: https://www.weareumi.co.uk/webapp/
Richard Dawson
Article by Richard Dawson
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