Media Agency Group creates debut TV ad for glasses retailer
The “You’ll find any excuse” campaign follows a glasses-wearing family who love their low-cost prescription glasses so much, they wear more than one pair at a time, even their dog can't get enough.
The advert also announces Low Cost Glasses’ brand new next day glasses service for customers that also launches this week.
Created by the Media Agency Group in Manchester, 10 and 20-second edits will run around mainstream entertainment programming on Sky TV throughout February and March, as well as online and on social media.
Sergio Weingarten, CEO at Low Cost Glasses said: “We are a young, fun, energetic business and want our campaign to make people smile, while showing that you don’t have to pay the hugely marked-up prices that are on the high street for quality prescription glasses. We believe that everyone should have perfect vision and stylish eyewear no matter what their budget - and with our new next day glasses service, going online is more convenient than ever.
“We hope our commercial will resonate with people of all ages to think about the money you can save when buying prescription glasses online.”
John Kehoe, CEO at Media Agency Group said: “It was great fun to work with Low Cost Glasses on such a fantastic media campaign. They’re a relatively new business but are really disrupting the marketplace with their business model which offers excellent value, style and choice for people purchasing prescription glasses. We look forward to seeing their business evolve.”
Low Cost Glasses was founded in June 2019 by a team of optical experts with over 25 years of combined optical and eyewear manufacturing experience. Low Cost Glasses has the broadest range of styles and one of the fastest service anywhere in the UK. Prices start at just £5 including lenses for a pair of prescription glasses. A next day glasses service is available and the company will soon launch an augmented reality, virtual try-on style advising tool for customers.