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New partnership to expand mobile accessory provider, Juice, into B2B market 

Mobile phone accessories provider, Juice, has announced a new partnership with Ingram Micro, a distributor of computer and technology products.

With its UK division headquartered in Milton Keynes, Ingram Micro offer a full range of end-to-end services and solutions to businesses, enabling its partners to operate more efficiently and successfully in the markets they serve.

In forming this new partnership, Ingram Micro will play a fundamental role in introducing Juice products to the B2B market, where the leading tech distributor will be driving sales of Juice lightning cables, car chargers, power banks and wireless chargers to its national B2B client base.

CEO and founder of Juice, Jolyon Bennett, commented: “Over the last 7 years, we have worked incredibly hard to position Juice as one of the UK’s market leading retail brands and in forming this new strategic partnership with Ingram Micro, we feel confident that they will succeed in driving our core product lines within the B2B marketplace.”

Since its official launch in 2012, Juice is now the UK’s fastest growing mobile phone accessories provider, having consistently introduced a series of quality, vibrant and consumer-focused products to market.

The dynamic and fast-growing brand believe in creating value for its customers and has maintained a clear goal of producing mobile phone accessories that are attractive to the consumer and of superior technical quality.

Matt Bramwell, general manager for Ingram Micro, confirmed: “We are delighted to announce our new partnership with Juice and feel extremely optimistic about driving the growth of the brand within the B2B marketplace. As a long-standing business with proven experience in identifying markets and technologies, we are certain Juice products will prove a hit with our clientele.”

Ashleigh Smith
Article by Ashleigh Smith
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