Five mistakes to avoid when coming out of lockdown
After a turbulent year for business owners around the globe, many of us are looking forward to seeing how the easing of restrictions will bring back a sense of life as we knew it before the pandemic. To help you prepare for coming out of lockdown, Simon Ellson, award-winning business coach at ActionCOACH in West Hertfordshire, has some tips to help you avoid the top five mistakes he predicts many business owners could make.
1. Not knowing what the business needs to look like when it’s finished
This is the chance for a new look at the business and its destination.
After a crisis, it is always good to reset yourself and your ambitions. Whilst most people could tell you what their dream house looks like, they cannot do the same for their business.
Starting with the end in mind is a fabulous way to get more from yourself and your business. I call this P3 or post-pandemic planning.
2. No plan or map to navigate the business to the destination
When you have your vision of what the finish line looks like, how will you get there?
If a realistic end point is in five years' time, what would you like to achieve by the end of this next 12 months or by year three?
Then think about what steps you can put in place to reach each of these smaller milestones. Make sure all of this is written down and not just in your head.
3. Doing everything yourself because you want it done properly, or faster
Take the time to share your new destination with your team, as doing everything yourself simply isn’t sustainable.
While it’s possible that the pandemic has caused you to reduce or to re-evaluate your team and you might have needed to take on more of the day-to-day tasks yourself, you will eventually need to build your team back up.
If these tasks aren’t your area of expertise, then I would always recommend finding someone else who can do that job better than you. Think about hiring a local virtual assistant if you don’t want to commit to full-time staff yet.
4. Never enough time to do everything so you work harder for more hours
Wellbeing has been one of the most used words during the pandemic. In the midst of people worrying about their jobs and the health of their loved ones, many business owners have had the additional challenges of ensuring the safety of their employees, a continuity of service for customers and, in many cases, the complexities of forced closure.
Business owners will be tempted to work longer hours to get back on track and fulfil post-pandemic obligations for staff and customer safety and wellbeing.
But, here’s the crux of it - if you as the business owner don’t look after your own wellbeing, who will look after your business when you burn out?
5. Little or no lead generation, so sales are low and revenue and profit poor
You may be worried about spending money on marketing having just gone through a lean time, but now is the time to invest in recovery.
One of the common mistakes I see is the desire to cut marketing when things get tough. This is an instinctive reaction; however, I recommend you double down, evaluate what you have been doing to drive leads and sales.
As yourself is it suitable in a post-pandemic world? If so, keep doing it. If not, stop, check your strategy and then do what works for you. Times and expectations have changed and your customers and prospective customers may have changed too.
Remember business is just numbers: Leads generated multiplied by those converted equals revenue - less leads, less revenue!
Focusing on business development is extremely important as we emerge from pandemic restrictions. Setting aside time to focus on your own development will always have positive effects, not just on you as the business owner, but on your team too. Surrounding yourself with likeminded, motivational people is an incredible way to get yourself to the next step and see results.
Simon has teamed up with Lincolnshire-based business coach John McHale to create an exclusive event for business owners to take their companies from good to great – Limitless Live between 21 to 23 June at Rushton Hall in Northamptonshire.