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UK team building sector transformed by new VR technology

Pioneering virtual reality technology, created exclusively for team building, is being introduced to the UK market for the first time by Dunfermline-based corporate event provider Team Challenge Company.

Unveiled in late 2018 by Catalyst Global, the product is the first of its kind to be designed specifically for team development purposes.

Using advanced gaming software, The Infinite Loop is set to transform the way team building events are delivered and will be available through Catalyst Global’s UK partner Team Challenge Company.

Created by team building experts, for team development purposes, The Infinite Loop uses virtual reality headsets to create a more contemporary delegate experience and enhance learning outcomes. Required collaboration with co-workers who remain in the ‘real world,’ also encourages out of the box thinking and a need to develop clear channels of communication.

The Infinite Loop encompasses the best team building outcomes of the past, such as problem solving and lean management skills, and brings them into the digital age.

It also teaches delegates to meet deadlines under pressure and effectively debrief complex issues remotely - a skill which is increasingly important in an age where flexible working is becoming the norm. 

With technology increasingly embedded into all aspects of everyday life, there is a growing appetite for digitally-led team building experiences.

Gerard Crowley, co-director at Team Challenge Company said: “Technology driven products have been available to the corporate events market for some time. But, there has never been a product of this sophistication available for team building.

“While traditional activities have always been very effective in producing desired outcomes, the responsibilities of modern teams are shifting. Created by team building professionals specifically for team development, The Infinite Loop has the potential to transform the way these events are delivered.”

Team Challenge Company is one of the UK’s most successful corporate events providers and holds the exclusive rights to sell and distribute Catalyst Global products in Scotland, as well as rights to the English market.  

Gerard continued: “As one of the country’s most experienced team building providers, it is important that we provide access to the products which have the greatest impact. Our partnership with Catalyst Global gives us just that - a direct line to the world’s largest portfolio of team building activities.

“The Infinite Loop is one of the most effective, engaging and interesting games on the market, and we believe our clients will agree.”  

More information on Team Challenge Company can be found at

Ashleigh Smith
Article by Ashleigh Smith
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