The Hidden Sea launches global campaign to remove one billion plastic bottles
Australian sustainable wine brand, The Hidden Sea, has launched a global campaign with ReSea Project to protect the world’s oceans and remove one billion plastic bottles from the ocean by 2030.
Kingsland Drinks in Irlam has been appointed as exclusive UK distributor of the range of wines, which includes Shiraz, Chardonnay, and Rosé, and is looking for retail partners to support the initiative. By stocking The Hidden Sea, retailers will be supporting a global ocean waste campaign and will contribute towards the removal and recycling of plastic, as part of a full circular economy.
For every case of wine sold globally, one kilo of plastic is removed from the ocean and recycled – that’s the equivalent of ten plastic bottles removed for every bottle of The Hidden Sea.
ReSea Project is a community-driven Danish company committed to removing plastic from the ocean and recycling it while improving the lives of many and creating awareness about responsible waste handling. It currently operates in the South East Asian region, which is a major recipient of plastic waste from countries around the world, including the UK.
This new collaboration aims to increase consumer awareness of the threat of plastic waste in the ocean and means shoppers can enjoy a bottle of premium wine, while making a difference to ocean health.
Justin Moran, the co-founder of The Hidden Sea, says: “Our vineyards, on the Limestone Coast, were once covered by the Great Southern Ocean and its mineral deposits have helped to give our wine its unique flavour profile. The whale depicted on our bottles is a sketch of a fossilised whale found under one of the vineyards, whose fruit is used to make up The Hidden Sea.
“The partnership with ReSea Project made perfect sense to us as it aligns with our brand heritage and allows us to fulfil our business purpose. By listing our wines, buyers and retailers will be supporting a global ocean waste plastic initiative, raising awareness among consumers of this crisis, and ultimately making a quantifiable difference. The Hidden Sea’s goal – via this partnership with the ReSea Project – is to remove and recycle one billion plastic bottles from the ocean by 2030.”
Kenny Louring, marketing manager at ReSea Project, says: “Our ultimate mission is to create plastic-free oceans via a circular economy, and strong collaborations such as this help to raise awareness of our initiative and contribute towards our waste removal and recycling targets. It’s important for businesses to consider the environment at every stage and the teams at The Hidden Sea and Kingsland Drinks are fully on board to make a difference and drive consumer awareness of ocean waste plastic. We’re confident consumers will understand this proposition and will enjoy the wines, knowing they are supporting businesses that are taking action.”
Pete Fairclough, brand manager at Kingsland Drinks, adds: “This is a unique new partnership for the wine sector and we’re thrilled to be a part of it. The Hidden Sea provides quality, accessible wine at its price point and is leading the way with environmentally-conscious practices. The initiative with ReSea Project will certainly resonate with younger drinkers and those who actively make sustainable choices, and enjoy uncomplicated wines with a modern appeal. This is a chance to be part of a wine industry first and we’re looking forward to working with like-minded retail partners who prioritise sustainability and who understand the concerns and preferences of contemporary wine drinkers.”
The Hidden Sea range (Shiraz, Chardonnay, Rosé) is available to retailers now via Kingsland Drinks.