Scott And Chris Williams (1)

Significant investment in new product development and automation is putting Williams Bros. Brewing Company on track for significant growth.

The family-run brewery has secured a seven-figure investment from HSBC to invest in a range of brewing equipment and packaging facilities, allowing the business to create new multipacks of beers.

The brewery installed automatic end-of-line labelling and multi-packing facilities to enable it to produce four, six and eight packs for beer. The new fully automated system means Williams Bros. can package 16,000 cans per hour – up from just 2,000 before the machinery was installed.

Thanks to this significant increase in production, Williams Bros. was able to increase overall sales values in the last financial year, in spite of the hospitality industry slowing while bars and pubs closed in lockdown.

The business now plans to broaden its range of offerings in retail outlets and to contract-out its new packing facilities to assist other beverage companies.

Scott Williams, Managing Director at Williams Bros., said: “Market data shows that over 70% of the value in the craft beer market is accounted for in multi-pack format. That means this new canning line will go a long way in helping us grow our off-trade sales. 

“We’re excited to continue our expansion and develop further strategies of innovation and resilience in the months ahead, and we’re proud to be supporting other craft drinks companies with our new packing facilities as we do so.”

Paul Valente, Relationship Director at HSBC UK, said: “It is always a pleasure to work with ambitious and forward-thinking companies like Williams Bros. The brewery has already demonstrated its ability to rise to a challenge, having increased overall sales throughout 2020 and into 2021. We look forward to seeing Williams Bros. continue to thrive while supporting other brewers and the broader hospitality industry as it sets out on its journey to achieve a post-COVID recovery.”

The Williams Brothers have been brewing beer since the 1980s. In 2004, they acquired a brewery in Kelliebank and established Williams Bros. Brewing Company. Since then, the business has produced a series of contemporary brews alongside its historic range, leading to the brewery’s recognition as one of Scotland’s most prolific craft beer companies.

The business hopes to launch new projects, ranging from ‘craft’ alcoholic ginger beer cans to a partnership with the Paisley Drinks Company.

Key takeaways...

  • Williams Bros. Brewing Company has achieved success through new product development and is now solidifying through a seven-figure HSBC UK investment in machinery that will allow it to package 700% more cans per hour for its new multipacks
  • The company is building further resilience by diversifying its income streams, broadening its offerings in retail outlets and contracting out its new packing facilities to other beverage companies
  • Find out more about the Williams Bros. Brewing Company:
  • Find more inspiration and advice on financing your company's plans by visiting the UMi platform: 


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Image: Scott and Chris Williams.

Neina Sheldon
Article by Neina Sheldon
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