Clearly drinks acquires flavoured water brand Revolution Waves

Sunderland-based soft drinks brand manufacturer Clearly Drinks has invested in flavoured water brand Revolution Waves for an undisclosed sum.

Founded by entrepreneur and former international rugby player Charlie Simpson-Daniel and Dan Norton in 2017, Revolution Waves is now listed in over 100 schools across the UK as well as regional Tesco and Asda stores. With every purchase, 2p is donated to catering departments in schools to support managers with the task of educating students on the importance of diet and exercise.

Boasting a range of four core flavours of raspberry, cherry, cranberry and lemon and lime in 500ml bottles, Revolution Waves aims to promote a healthier lifestyle with its sugar-free, low calorie recipes.

Commenting on the acquisition, Charlie said: “I’m absolutely delighted with the investment Cleary Drinks has made in Revolution Waves. The firm has an incredibly passionate team and we have a shared vision to take the brand to the next level.”

The acquisition comes as Clearly Drinks continues to expand its national portfolio of successful and differentiated brands in the water segment following private-equity firm NorthEdge Capital’s investment in 2017.

Mick Howard, CEO of Clearly Drinks, said: “We’re extremely pleased to welcome Revolution Waves to the Clearly Drinks brand having worked with them for three years.

“Charlie and the team have done a fantastic job in promoting the brand in the UK and its dedication to giving back to education is something that we really admire. We intend to continue the hard work over the coming months and expand the product reach even further than before.”

Lloyd Williams, director at NorthEdge Capital, said: “Revolution Waves is a great fit for Clearly Drinks and complements the existing brand base well. NorthEdge are keen to continue to back the strategic vision of the team at Clearly Drinks and remain committed to investing further in acquiring brands which fit with the culture, ethos and unique proposition that the company has developed.”

Over the past 12 months, Clearly Drinks has invested in talent across the business with 37 new roles introduced, bringing the firm’s headcount to 113. Investing in people and processes has enabled the team to increase production by 25 percent; with the plant now producing over one million litres per week.

Ashleigh Smith
Article by Ashleigh Smith
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