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Craigie’s Farm Shop staff show how the new Demijohn concession will work where customers choose their bottles

Scottish retailer Demijohn has opened a liquid deli in Craigie’s Farm Shop, on the outskirts of Edinburgh.

Customers can taste the artisan liqueurs, fruit vinegars and oils before purchasing and then choose the size and shape of the refillable bottle. Based on the Italian cantina method of selling, there is minimum packaging, focusing instead on the provenance and quality of the products.

Demijohn already has other concessions stores at Loch Leven’s Larder Farm Shop in Fife and Luss General Store on the shores of Loch Lomond, with another five more planned to open throughout the UK within the next six months.

Demijohn’s drinks are made from natural ingredients, with no added colourings or flavourings.

Angus Ferguson, owner of Demijohn, said: “We offer a seriously fun and engaging method of shopping which appeals to large numbers of people who enjoy discovering new food and drink tastes.

“Our customers love our quirky, high quality products and increasingly understand our eco-friendly retail concept. Re-using a Demijohn bottle by refilling it makes even more sense in 2020 than it did in 2004 when we first started.

“We are sharing our knowledge and success with other like-minded independent businesses such as Craigie’s Farm to create smaller, more flexible concession stores. We aim to make it as easy as possible for our customers to refill their bottles by opening more concession stores here in the UK throughout 2020.”

 

 

 

Susie Haywood
Article by Susie Haywood
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