Feel good Friday campaign fills up food bank
Black Friday will become ‘Food Bank Friday’ as North East Ethical Superstore is bringing back its annual feel good initiative, in partnership with Newcastle West End Foodbank.
For the fifth consecutive year, Ethical Superstore’s week-long alternative to the popular discount day offers shoppers the chance to make a real difference by pledging to donate an item from their stock to Newcastle West End Foodbank with every order over £30 from Monday 25 November until midnight on Monday 2 December.
Headquartered in Gateshead but selling ethical products UK-wide, Ethical Superstore is continuing its charitable campaign with one of the busiest foodbanks in the country, in Newcastle’s West End, by donating essential goods picked out by the foodbank including pasta, sauces, toilet paper, soap and shampoo bars.
Since the initiative began in 2015, almost 12,000 ethical household and grocery products have been donated to the foodbank, with over 4,200 items donated last year worth in excess of £7,000 – the most successful to date.
In addition to the pay it forward initiative, customers will be able to take advantage of 20% off all products for a limited time only during the campaign.
The ‘Food Bank Friday’ scheme is just part of the ethical retailer’s charity work, which includes helping lots of organisations all year round. This year alone, £33,000 has been raised through customer checkout donations for various causes such as RSPCA, Whale and Dolphin Conservation, Amnesty International, Disasters Emergency Committee and Medecins Sans Frontières.
Peter Leatherland, online sales manager at Ethical Superstore, said: “We’re thrilled to be announcing our Food Bank Friday donation scheme for a fifth year. It’s been a huge success since we first launched this back in 2015 and has generated a lot of goodwill, helping thousands of people who depend on the food bank – especially in the lead up to Christmas.
“With high street giants and online retailers heavily discounting items for Black Friday, we wanted to add an ethical approach and allow shoppers to give something back whilst also bagging a bargain!
“Demand for emergency parcels up and down the country is on the rise and we hope to drive awareness through our charitable campaign to relieve the pressures of less fortunate families.”
John McCorry, chief executive at Newcastle West End Foodbank, said: “Black Friday is without a doubt one of the most popular shopping days of the year, and again we’re grateful that Ethical Superstore has chosen to share the benefits with us. The support from Pete and the team over the last five years has made such a difference during what is always our busiest time of the year. We can only survive to serve our community thanks to initiatives like this and kind donations from both local businesses, people and our wonderful volunteers.”
EthicalSuperstore.com has become an essential resource for Britain’s growing number of ethically and environmentally aware consumers.
Now in its fourteenth year of trading, the website sells Fairtrade, organic and eco-friendly merchandise and currently features over 6,000 products from groceries to cleaning products, baby and child, fashion and household everyday products and gifts.