Alcoholic tea brand NOVELTEA has furthered its sustainable ambitions by officially becoming a carbon negative business.

The company now offsets double the amount of carbon per bottle sold through its carefully selected charity partners.

One of those partners is the Myanmar Stoves Campaign, which NOVELTEA will help offset 10 tonnes of CO2 – a weight comparable to five white rhinos.

The business has also partnered with the United Nations: Angkor Bio Cogen Rice Husk Rower Project to offset a further 200 tonnes of CO2 – roughly the same weight as a blue whale.

Sustainability is at the heart of NOVELTEA, which is planning to reduce its carbon and plastic consumption by an additional 10% year-on-year.

This will help the company become a plastic negative business – taking in more plastic than it offloads – as well as a carbon negative one.

Lukas Passia, co-founder of NOVELTEA, said: “We’re thrilled to announce the news that NOVELTEA is now a carbon negative business.

“Our mission to be as sustainable as possible runs through every decision the company makes, and we’re delighted to share this exciting development.

 “Going carbon neutral would have been a nice goal but we strive for best-in-class which is why the carbon negative status has been something of a North Star for us.

“We’ll continue to make the same great-tasting product our customers know and love while being a great deal kinder to the planet in the process.”

Key takeaways:

  • Co-Founders Lukas Passia and Vincent Efferoth launched NOVELTEA in 2017, appearing on Dragon’s Den in 2018 and raising £1.7m in late 2020 from the North East Venture Fund (NEVF)
  • The company has reduced the environmental impact of its production processes by investing in carbon offsetting schemes
  • For more inspiration about how you could make your business more sustainable, head over to the UMi platform:
Richard Dawson
Article by Richard Dawson
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