Shindigger Founders George Grant (L) And Paul Delamere (R)

Manchester brewery ShinDigger has teamed up with conversational AI platform HelloDone to transform their home delivery output so customer could receive orders within just three hours.

With its wholesale trade hit during lockdown, ShinDigger turned to automation to adapt their service and the success of the partnership has saw them increase direct customer sales by 300% over the first three weeks alone.

HelloDone’s proprietary artificial intelligence connects with order management systems and messaging apps like WhatsApp and Facebook Messenger. Three-hour delivery customers are alerted as soon as they reach the top of the delivery queue and can then track their driver. They can also manage their order and get instant responses from ShinDigger via Facebook Messenger.

Unlike standard chatbots, the HelloDone platform uses natural language processing to power human-like conversations with customers. This means the system can understand a huge variety of customer questions and requests and still arrive at the right outcome.

Reducing the amount of manual input in the order process has freed up the team to ensure they can meet their three-hour promise. The service has been a big hit with locals, with them since receiving over 1,000 five star reviews and a 99% satisfaction rating, earning ShinDigger ‘Best Food and Drink Box Delivery’ at the Manchester Food and Drink Festival Awards.

ShinDigger co-founder Paul Delamere said "one of the key elements of on-demand delivery is ensuring customers have up to date and useful information about where their order is. HelloDone has helped us achieve that and also allowed us to automatically answer the main questions that our customers have. In turn, this has meant we can focus our resources on ensuring a great (and speedy) delivery experience."

Ed Hodges, CEO of HelloDone added “we started our business believing that the technology available today can offer consumers better and easier ways to ‘get stuff done’. Happily, buying delicious beer now fits in that category. By embracing the future of delivery and customer management, the ShinDigger team have shown what’s possible in tough market conditions. We’re thrilled, but not surprised, to see them delighting customers with their award-winning service.”

Shaun Tate
Article by Shaun Tate
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