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Vegan curry house looks to expand

SpiceBox, the Walthamstow vegan curry house, is on a mission to become the UK’s leading curry house brand, with curry houses on highstreets up and down the UK. The eatery has announced the launch of its crowdfunding campaign on Seedrs, with the target of raising £300,000 to open a second curry house.   

SpiceBox is the UK’s first vegan curry house brand and serves up fresh, modern spins on classic curry house classics. Think Jackfruit Jalfrezi, ‘Shroom Keema and ‘Chick’n’  Tikka Masala.

SpiceBox opened their first curry house on Hoe Street in Walthamstow in January 2019 and have enjoyed packed out dinners and brunches since. In April, SpiceBox launched their Tiffin Club takeaway scheme which provides locals with a reusable takeaway tiffin, saving on packaging and upgrading the Indian takeaway experience.

SpiceBox has quickly become a local favourite in Walthamstow and takes pride in being a curry house with a community vibe. It, therefore, makes sense to open their second investment round up to their community of loyal guests via the Seedrs crowdfunding platform. SpiceBox is looking to raise £300k to open their second curry house, in a town close to Walthamstow but most likely outside the M25.    

Founder and CEO, Grace Regan (who started SpiceBox by turning her home into an Indian takeaway) said: "We’re thrilled to announce the launch of our crowdfunding campaign. Feeding and nurturing local communities is an integral part of SpiceBox and so it makes sense to open this investment round up to our guests and followers. We can’t wait to involve everyone in the opening and our second curry  house."   

The UK Indian food market is worth £3.2bn and accounts for two-thirds of all eating out yet no single brand dominates the local curry house/takeaway space. SpiceBox is setting out to change this. To make things more timely, vegan food is now the UK’s fastest growing takeaway choice and orders of vegan meals grew 388%  between 2016-2018. 

Despite a couple of years of turbulence in the casual dining sector, Regan believes there’s never been a better time to be a young restauranteur: "After years of generic brands dominating high streets across the UK, we’re finally seeing a market adjustment. Diners are demanding tastier food, warmer service and local dining options with soul. That’s where SpiceBox comes in.

"The recent closure of some brands has opened up a huge opportunity for younger, more dynamic challengers. There’s never been a better time to be a small restaurant brand!"   

Regan’s strategy is to focus on market towns outside the M25, offering locals a curry house that puts a fresh, modern spin on the classics they’re used to. ‘"London is a very crowded market and the rents are ridiculously expensive", she commented, "We see more opportunity on high streets in towns outside of London and we’re passionate about breathing life back into the provincial UK high street. There’s no better way to do  this than through the Great British curry house."   

Ashleigh Smith
Article by Ashleigh Smith
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