Vegan festival helps increase brewery sales
Independent Newcastle brewery and tap room, Tyne Bank Brewery, has increased turnover through a plethora of marketing initiatives, including a vegan festival in January which saw over 2,000 local punters enjoying plant-based cuisine and beer.
The brewery also runs a busy events calendar including beer festivals, dog and family socials and yoga with beer; and recently launched an online shop and launched several charity collaborations with Tyne Rivers Trust and Ouseburn Farm.
With turnover nearing £750,000 at the end of 2019, Tyne Bank Brewery is eyeing up further success for 2020.
Founder, Julia Austin, said: “The financial year was a record for the brewery and our figures represent incredible hard work and determination from all members of our team.
“When we decided to move from a 2,000sq ft warehouse to a 14,000sq ft brewery in 2016, we knew we had to up our game and the community has been incredibly welcoming.”
In 2019 the brewery upgraded its AV equipment, hired an additional full time master brewer, and partnered with food vendor Kogarashi, bringing Asian food to the venue all year round.
“Our focus will always be on producing high quality, innovative craft beers but the success of our events has led us to also develop a strong event brand in the heart of the North East,” Julia said.
Tyne Bank Brewery’s core beer range includes pale ale, Silver Dollar, an award winning American Pale Ale and a classic Northern Porter.