Mammoth teams up with University of Oxford sleep scientist
Sleep, health and wellbeing brand, The Mammoth Company, has teamed up with one of the country’s leading sleep scientists to launch a new video podcast series.
The company is working with Dr Nicola Barclay from the University of Oxford’s Sleep and Circadian Neuroscience Institute, to share important advice for consumers and retailers.
It comes as research by The Sleep Council, conducted during the COVID-19 pandemic, found unease around the current situation is affecting sleep for three-quarters of people (75%).
Mammoth invited questions from members of the public and retailers, which were put to Dr Barclay. The conversations are hosted by Mammoth founder and CEO, John Tuton, and cover a broad range of topics including sleep and anxiety, dedicated worry time, separating home and work, creating a bedtime routine and the sleep environment.
The series will run over the coming months and is being rolled out via Mammoth’s website and social media channels, including exclusive retailer content, sent directly to the company’s trade customers.
John commented: “At Mammoth, we believe that good sleep is the foundation of better physical and mental health and wellness. While many people have taken the opportunity to catch up on their sleep during the COVID-19 lockdown, many have told us that during this challenging time they have been feeling more anxious and not sleeping as well. So, we wanted to support them with helpful advice, and we are delighted to continue our longstanding affiliation with one of the UK’s leading sleep scientists.
“It’s vital to have the right sleep environment, but we take a holistic approach to sleep. There are small changes each of us can make to our lifestyles to improve sleep quality and with that our productivity, recovery and day-to-day wellbeing.
“When we emerge from the crisis, we want to look back at how we have supported our retail customers and consumers during a difficult time. Never have people been more health-conscious. So, whether it’s supporting shop floor staff on the ground talking to their customers or someone struggling to get to sleep, we really care about giving everybody the information they need to enjoy better sleep and better health.”
A Departmental Lecturer in Sleep Medicine at the Sleep and Circadian Neuroscience Institute, University of Oxford, Dr Nicola Barclay is one of the country’s leading authorities on sleep. She specialises in the genetic and neurobiological basis of sleep and circadian rhythms, with particular interests in insomnia, circadian rhythm disorders, and physiological and behavioural effects of sleep deprivation. She has published over 40 peer-reviewed journal articles and contributed to a number of handbooks on sleep since 2009.
Dr Barclay said: “Understandably there are lots of reasons for us to be anxious right now and sleep disruption is a normal response to everyday stresses and our new stresses. But there are many useful things we can do to quieten a worried mind, and the new podcast series covers top tips to help put the day to bed before we go into the bedroom.
“We cover the things that really matter to people when it comes to their sleep, health and wellbeing, and offer practical tips and advice, from a scientific basis. I was thrilled to be invited once again to join John and the Mammoth team for a new series of podcasts covering the very latest scientific research and advice in sleep and look forward to the great results to come.”
Mammoth supports all of its customers to be the best version of themselves for longer through its science of comfort – including its award-winning sleep technologies, such as naturally cooling Medical Grade foam™.
John continued: “We first met Dr Nicola Barclay when she was involved in the scientific testing of our mattresses, so the association goes back some years. Our approach comes from our foundations in healthcare and technologies shown to improve sleep. That’s why we are recommended by health professionals, work with elite athletes and organisations, and know all-too-well that sleep is as important to your health as eating a balanced diet and maintaining a regular exercise routine. We hope our podcast series will help people recognise that getting good sleep is more important now than ever.”
Top tips from Dr Nicola Barclay:
- Stick to a routine and prioritise your sleep – have a daily schedule and keep consistent bedtimes and rise times.
- The 15-minute rule – if you’re worrying and can’t get to sleep, if around 15 minutes has passed – get up and get out of the bedroom and do something to help you wind down, so that you don’t create negative associations with the bedroom.
- Dedicate worry time – don’t take your worries to bed with you. Schedule in time in your day for worrying.
- Manage caffeine and alcohol – try not to have caffeine after around 3pm and avoid alcohol before bedtime. Alcohol might make you feel sleepy initially, but it disrupts the latter part of your sleep and will make you feel groggy the next day.
- Try and make the bedroom only for sleep – make sure that the working day is out of the bedroom, keep it clutter-free and make it your sanctuary – have fresh sheets that you look forward to getting into at the end of the day.