Kirsten Lord Physiomedics

For the last 18 months, many of us have been working from home under less than ideal conditions, doubling the number of employees suffering from back, shoulder or limb problems. Whether working from home or returning to the office, this new ‘pain pandemic’ is predicted to impact on business performance, resulting in lost work hours and reduced productivity.

But Edinburgh healthtech company PhysioMedics has come to the rescue of both workers and employers with PhysioWizard, a self-assessment tool that employees with muscle and joint (MSK) problems complete online in just 10 minutes. Rather than waiting for a GP appointment, the platform screens medical and MSK symptoms and signposts them to the recommended healthcare provider or service, providing advice and exercises to support wellness in the workplace.

PhysioMedics Founder and Chief Clinical Officer Kirsten Lord explained why it was so important: “While working from home, we’ve all been guilty of slumping over the laptop on the kitchen table, sitting for hours on a chair designed for eating, not typing. Months of working with poor ergonomics and bad habits have had a major impact on people’s physical health. The scale of this issue makes it difficult for employers to manage effectively with traditional healthcare models. As a digital tool, PhysioWizard is a cost-effective solution that supports employers and empowers employees to recover quickly.”

A Chartered Physiotherapist with over 30 years’ experience, Kirsten founded The Physio Centres in Edinburgh and Glasgow in 1992. In 2010, Kirsten founded PhysioMedics™ to create PhysioWizard®, an intuitive MSK online triage system providing instant advice and onward treatment plans, ranging from individualised self-management exercises to more detailed consultations with healthcare professionals. The platform supports corporate wellness programmes, and improves operational efficiencies in a range of national healthcare providers such as Nuffield Health. The assessment is in the process of being piloted by the NHS, with a view to supporting stretched services and waiting lists.

PhysioWizard accelerated its corporate market strategy with a £250,000 loan from the Scottish Government and UMi Debt Finance Scotland. The loan scheme, supported under the Scottish Growth Scheme, is designed to help Scottish businesses innovate, grow and diversify.

Kirsten explained the importance of the loan: “The pandemic really pushed the development of digital health forward by years, and the support we received from UMi helped us to expand our business model to include a health and wellness offering to corporates.

“I’d heard about UMi Debt Finance Scotland from a business contact, and I liked the sound of the way they did things, so I got in touch. I realised quickly that we could build a relationship of trust and respect, which echoes the values of PhysioMedics, and that’s how it panned out. The process was absolutely brilliant and David at UMi Debt Finance couldn’t do enough for us, explaining everything from the outset, but he was there at any time to ‘hand hold’ and guide us when it was needed.

“Of course there is work you need to do, such as updating our business plan, and so on, but it wasn’t too hard, and we were awarded £250,000. This enabled us to take PhysioWizard to a wider corporate market, and it’s being received incredibly well.”

Tom Brock, UMi Debt Finance Scotland Fund Director, said PhysioWizard had huge short and long-term benefits for companies:

“The benefits of a healthy workforce are obvious: we lose nearly 7m working days every year because of muscle and joint disorders. In addition, a longer-term consideration, and one that should be ringing alarm bells for some employers, is the potential for employee law suits against employers which haven’t taken sufficient care of their staff’s health during the pandemic, leading to a serious work-related injury.”

Kirsten said she would absolutely recommend UMi Debt Finance Scotland to companies looking to expand or take time to do R&D: “To speak to someone who understands the marketplace is incredibly valuable because it is something that a lot of people don’t really get, and the loan has put us in a very strong market-leading position.

“For every PhysioWizard assessment taken, one less is needed by the NHS, which is already so overburdened – so it’s a win win for us all.”

Key takeaways...

  • Working remotely during the pandemic has led to a surge in the number of employees experiencing muscle and joint problems - a situation that employers need to manage to avoid costly rises in absence, lost productivity or even lawsuits
  • PhysioMedics Founder and Chief Clinical Officer Kirsten Lord created PhysioWizard to allow individuals to do an online assessment in 10 minutes, providing immediate referral information and exercises and easing the burden on the NHS - for more information visit https://www.physiowizard.com/
  • PhysioMedics received £250,000 from UMi Debt Finance Scotland to take PhysioWizard to a wider corporate market - for more information on the loan scheme, visit https://www.weareumifinance.scot/ 
Neina Sheldon
Article by Neina Sheldon
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