Motivation & Co Founder Elaine Everett With Nurse in Nursing Home

After a close family member developed dementia, Elaine Everett began to recognise that change was needed within the care sector, to not only improve the quality of care but the quality of people's lives. So she did something about it. Now Motivation & Co. delivers specially designed courses delivered in care homes around the UK. Elaine shares her story with UMi.

What does your social enterprise do?

Motivation & Co. specialise in physical and cognitive stimulation. The Motivation & Co. Class has been designed and fully researched to provide challenging, stimulation and motivating levels to suit all abilities to the residents within the care sector.

The Motivation & Co. Class is divided into four sections, mental stimulation, chair-based exercises, game section, and music therapy, it is this format that has been proven to really make a difference.

Everything has been developed and designed by the company fit for purpose, including a patented game, all our exercises are pre-recorded ensuring quality and consistency are delivered throughout the UK.

What made you start your business up?

After visiting my grandfather living with dementia in a care home, I saw a need for change, rolled up my sleeves and developed a ground-breaking new service concept for the care sector that would make a difference.

With no business blueprint to follow, Motivation & Co. was created with its unique programmes, and materials including a patented game. I identified a number of specialist advisors, all accredited to work with older people for exercise and physiotherapy, relaxation therapy and research into cognitive mental stimulation therapy.

How do you measure your impact?

The Motivation & Co. Class has been fully researched independently by Leeds Metropolitan University,  Dr M Cattan – Centre for Health Promotion Research with Dr G M Fox & Dr J C McCreanor in partnership with St James Teach  Hospital. Results showed we really do make a difference.

NHS Hertfordshire asked us to develop a falls prevention programme specific for Dementia clients the report showed a 66% improvement and reducing the call outs due to falls by over 50%  making a saving to the NHS in excess of £78,000 in just 10 weeks.

What help did you have to start your social enterprise?

None financially but good advice from Banks, Accountants and The Franchise company in Darlington.

How did you decide on what legal form would work best for your business?

With the help and advice form my accountant.

Elaine & Martin Kemp Laughing

What’s the best thing about being a social entrepreneur?

You can physically see the difference we make. Also, our research reports and Assessments are a proven record that we really do make a difference.

What have been the three biggest challenges that you have overcome (or that you’re still working on)?

Raising Finance, IT knowledge, recruitment.

What advice would you give to aspiring social entrepreneurs?

If you can see that it makes a difference, it is needed and is affordable to the service user test it out and if it works, run with it.

Why do you think social enterprise is important?

Social enterprise is important as it is usually created from the need of the service user or like myself someone unfamiliar to the sector seeing a need to improve or create to make lives better for the person.

What’s been your most rewarding experience as a social entrepreneur?

Winning the National British Care Award 2017 I felt I had at last received recognition for all my commitment and hard work for the industry.

What information sources would you recommend (books, websites, organisations?) to help someone just starting their social enterprise journey?

Dependant on what type of business/service you are developing a good starting point is to visit all the Care shows, and look at the various Care magazines to research if your idea is unique and needed.

What’s been the most surprising thing about creating a social enterprise?

The most surprising thing was I had originally developed the Motivation & Co. Class for the service user and found that our experience and expertise enabled us to help share our best practice with the Care teams within the Care homes.

What are your plans for the next 2-5 years?

Continue to expand and grow into the areas we are not yet in.

What is the biggest change you would like to see in the world?

Climate change

What have been your three proudest moments as a social entrepreneur?

Seeing my business plan work

Taking on my first Franchisee

Training our first team of Motivational Therapists.

What would you say to encourage more entrepreneurs to consider the social impact of their businesses?

If you have a business that helps or benefits the wellbeing of someone, what you give you will get back tenfold.

Related campaign: 

The UK Social Entrepreneur Index is a celebration of social entrepreneurship across the UK. 

Open to social entrepreneurs tackling a social or environmental issue at any scale, entrants will act as beacons of inspiration for others to encompass positive social impact.

For more info visit

Ashleigh Smith
Article by Ashleigh Smith
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