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After opening their doors in Newcastle City Centre six decades ago, family run At Sisters Salon faced uncertainty when COVID-19 forced them to shut shop during lockdown, but now they're back in business and here to share their experience with UMi.

Situated on Pink Lane in the heart of Newcastle City Centre, the vibrant salon is run by sisters Jo and Claire. When COVID-19 hit the salon closed and staff were furloughed throughout lockdown. 

"Closing the doors was a bit of a scary thing", explained Jo, "we weren't sure how, when, or if we were ever going to open". 

At Sisters decided to embrace the digital age through the lockdown period and beautician Jo began making skincare videos for clients to access from the comfort of their own homes. 

Jo's skincare videos proved hugely popular with their existing client base as well as new customers all over the country. Recognising a gap in the market, At Sister's took this service one step further and launched their 'facial in a bag'. After phone consultations with clients, At Sisters would compile bespoke bags to send to them, then customers where then able to attend a two-hour Zoom tutorial on how to use the products they had received. 

As well as supporting the salon through lockdown, the 'facial in a bag' service is something At Sisters are keen to continue going forwards, identifying a great way to extend their offering to clients all over the country. 

Alongside the launch of their online beauty service, At Sisters were also able to access Government support through lockdown as well as help from their landlord to keep them afloat. 

Now the salon is back and in business, with new measures in place to ensure customer and safety, such as sanitising stations, protective screens and spaced out work stations. 

You can hear more from Jo and Claire in UMi's vlog series with At Sisters here.

At Sisters will also be joining us on the UMi network for a live spotlight session, join today to be first to know about its and other great content to take your business further. 

Ashleigh Smith
Article by Ashleigh Smith
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