Cricket F

Warwickshire County Cricket Club has extended its partnership with Birmingham-based digital agency Class Creative to create a new bespoke website which will be a central hub for cricket fans.

Launched today, the new edgbaston.com website brings the club’s domestic teams – Warwickshire CCC and Birmingham Bears – plus Edgbaston Stadium’s major matches together in a one-stop-shop for all the latest news, information and content.

Class Creative have also built and developed a new platform to showcase Edgbaston’s growing conference and events business and non-cricket events.

Chris Airey, Head of Marketing and Brand at Warwickshire CCC, said: “We’re delighted to extend our relationship with Class Creative and today launch our brand-new hybrid website, which is the new home of all cricket at Warwickshire CCC and Edgbaston Stadium.

“A lot of hard work has gone into creating a central platform that allows Members and supporters to view content across Warwickshire CCC, the Bears and our major match programme all in one place and making it easier to access the latest news, videos and features.

“The website is part of our wider digital strategy to make Warwickshire CCC a leader in the use of the latest technology to improve the user experience for all of our Members, supporters and visitors in and out of the season.”

The development and build of the new websites are part of a three-year commercial partnership between Warwickshire CCC and Class Creative, which includes continued website development and support.

It also builds on a strong four-year relationship for the Club with Class Creative, which is based in central Birmingham and built the club’s previous websites in 2016.

Chris Pyatt, Co-Founder at Class Creative, said: “We are delighted to continue our close relationship with Warwickshire CCC and Edgbaston for another three years.

“Our mission in 2016 was to drive both online conversion and growth for the business which we achieved. We delivered on the KPIs we set out together and have been rewarded for our efforts.”

Bethany Wright
Article by Bethany Wright
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