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Social enterprise BECO. launches campaign for UK employers to steal their staff

BECO., the social enterprise soap brand is taking a new approach to business, calling on competitors and UK employers to take a stand when it comes to recruitment.

With 80% of BECO.’s workforce visually impaired, disabled or disadvantaged, BECO. wants to show big corporations the value and skillset in every person by encouraging employers to follow suit and see workability, not disability.

1 in 5 people living in the UK are disabled and an estimated 48% are unemployed – that’s over one million job-seekers looking for opportunities and a disability unemployment gap of 30% (only 52% of disabled are employed vs 82% of the general working population). BECO. is on a mission to change that.

BECO. founding charity, CLARITY & Co., has supported the employment of people with disabilities for 165 years and today sees BECO. launch an employment drive calling on employers to #STEALOURSTAFF and help close the disability unemployment gap.

BECO.’s campaign highlights their staff in the hope that those who want to, will go on to secure jobs outside of the organisation and free up opportunities for new staff in need of employment.

Staff profiles will take over the brand’s packaging in key retailers Waitrose and Sainsbury’s and on the BECO. website giving consumers and would-be employers the chance to get to know the talented workforce behind the brand.

How you can help make a difference

Help BECO. share the suds

Keep buying BECO. soap for your homes and offices. Everyone can create real and sustainable change, just by washing their hands. Every bar of soap and bottle of handwash BECO. sell helps to provide real jobs for people with disabilities. If every person in the UK switched to BECO. soaps, the brand could create 45,000 new jobs for people with disabilities.

Make a new hire.

You won’t regret it. Whoever you are looking for and whatever the skill, the BECO. team boast some of the most passionate staff you’ll come across, many with decades of experience. Take a look at BECO.’s employees and their CVs on beco.co.uk/stealourstaff.

Camilla Marcus-Dew, head of sustainable growth at CLARITY & Co., said: “We want to give people who want to work, the opportunity to work. It’s as simple as that. Some of our staff at BECO. have been at the organisation for more than 30 years, and as much as we love our team and their loyalty, we want to help them and others to have further opportunities.

"We want to show that as a society we can close the disability unemployment gap. On average, there are over 250 applications for any corporate role in the UK, so it’s hard to stand out.

"The only way we were going to make a difference was to go big and reach the millions of supermarket shoppers through the CVs on our products and calling on big corporations to make a stand and change their hiring policies. We need people to start acting and living their values, not just talking about it.” 

Michael is a team leader at BECO. He said: “I wish other organisations would give people like us a chance. There are so many disabled people unemployed and I’m sure there are plenty of big companies that can do more to help.” 

BECO. is available nationwide at Boots, Waitrose, Sainsbury’s, selected Co-op stores and the Ethical Superstore.

Related campaign: 

The UK Social Entrepreneur Index, sponsored by UBS, is a celebration of social entrepreneurship across the UK. 

Open to social entrepreneurs tackling a social or environmental issue at any scale, entrants will act as beacons of inspiration for others to encompass positive social impact.

For more info visit www.socialentsindex.co.uk.

Neina Sheldon
Article by Neina Sheldon
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