YNYER Business Strategy Survey

David Kerfoot, Chair of the YNYER LEP (centre), with craftspeople from Treske.

The York, North Yorkshire and East Riding (YNYER) Local Enterprise Partnership (LEP) has launched an online consultation for people to give their views on a major plan for growth.

Following an initial public engagement programme in 2019 which helped determine priorities, the YNYER LEP has now written a first draft of its Local Industrial Strategy.

The strategy, which will be submitted to the UK Government in March, will determine the next 20 years of productivity and growth across the LEP’s economic area.

Now, the LEP is inviting businesses and the public to comment on the draft vision and help to shape the final document.

David Kerfoot, Chair of the YNYER LEP, said: “The Local Industrial Strategy presents an unrivalled opportunity to reinvent and rebalance our economy. It will transform our economy through greater use of digital technology, and create clean growth based on our natural assets in rural and coastal areas in combination with our innovation assets in York.

“Front and centre of our Local Industrial Strategy are our distinctive places. They have an essential role in leading a transformation in the role and perceptions of our economy.”

The survey is open until the end of January.

David said: “The valuable insight and views gathered through our initial public engagement phase helped build regional priorities that help address productivity challenges by recognising the region’s distinctive places and opportunities.

“We now invite people to continue this collaborative approach and help shape our final submission to government through a continued ground up, partnership led approach.”

Commenting further on the opportunity for the region, David added: “We need to make more of everyone’s potential to achieve a step-change in our productivity. Ultimately, this will result in higher wages locally. We will do that by putting our people, their needs, wellbeing and potential at the centre of our approach.

“This type of 'good growth' can only be delivered by good businesses. Collaboration within our business community will be the difference in leading the transformation of our local economy. The world is changing. Demands on our economy are changing.

“What people want is business that is good – good for people, good for the planet and good for the growth and celebration of every place – whether that be the centre of a city, the deeply rural village or the small coastal town. We are creating a process to make that happen.”

Neina Sheldon
Article by Neina Sheldon
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