Catherine Bedford Founder of Dashel Wearing an Urban Cycle Helmet

Dashel is maintaining its online sales and donating its sustainable urban cycle helmets to key NHS workers, as part of a wider uplift in demand for cycle-related products.

Designed and manufactured sustainably in the UK, Dashel is responding to the trend for chic, stylish and protective helmets which are made from innovative and sustainable materials that ensure a lightweight and slim fit.

Catherine Bedford, founder of Dashel, said: “We’ve seen no change to our online sales, UK wholesale is still holding up too – for which we are very grateful. We recognise that many other small businesses are not as lucky as us. We have had orders cancelled from stores in Mainland Europe, but parts of Asia seem to be getting back into business.

“To thank our customers for their support, and NHS staff who are doing such an amazing job in these difficult times, we’re donating our cycle helmets to key NHS staff who are now cycling to and from work, or using bicycles to travel around or between sites.

"We’re kicking this off by working with our retailer, Fully Charged, providing 20 helmets to match the 20 e-bikes donated by GoCycle. In addition, for every online sale from 31 March 2020, we’ll donate another helmet. We can’t protect them for the virus, but we can help keep them safer when cycling.”

Dashel is working with UK bike hire schemes and independent bike stores offering free services to NHS workers to ensure the donated cycle helmets reach the right people.

Neina Sheldon
Article by Neina Sheldon
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