BODA SKINS Ashley Waring And Cameron Lee (1)

Ashley Waring and Cameron Lee.

Manchester-based global fashion brand, BODA SKINS, has appointed a new senior management team to support its ambitious expansion plans, with Ashley Waring joining as Managing Director and Cameron Lee as Finance Director, to work alongside founder and CEO, Nathan Alexander.

BODA SKINS has also appointed Laura Millington as Head of Product and Creative, Rachel Davies as Garment Technologist and Mia Joel as Global Ecommerce Assistant.

The company has recently raised £500,000 of funding from Barclays and Funding Circle to accelerate its growth in Asia, expand its product range and core technology.

BODA SKINS has already enjoyed huge success in Europe, the United States and Australia where its range is worn by thousands of celebrities and customers alike, and is now working with a Chinese digital marketing company to raise its profile and accelerate its growth in Asia. 

Even lockdown was a success for the company, when BODA SKINS experienced record sales – 20% increase YoY in the summer period – with many purchases coming from the UK and Germany.

Managing Director, Ashley Waring, joins with over 15 years’ experience of working in fashion and retail. Ashley formally held a position with global online retailer Country Attire where she was an integral part of the leadership team, driving a 40% increase in business turnover and increasing profit by over 100%.

Ashley will take responsibility for developing and executing the business strategy, driving growth and profitability, overseeing operational efficiency, building and mentoring the company’s growing team.

Finance Director, Cameron Lee, is an entrepreneur and former investment banker who, aside from working with BODA SKINS, is also the current CEO of Total Processing, a 50-strong technology business and a Non-Executive Director at Single Muslim. 

Cameron has experience in raising growth equity as well as technology mergers and acquisitions and has worked in eight countries across a number of verticals including e-commerce and fintech. At BODA SKINS, he will be responsible for driving forward strategy and finance.

In 2021, a new capsule collection will drop each season, including products such as puffa jackets, shearling jackets, sunglasses, denim, boots and face masks - as well, of course, as the wide range of leather jackets that BODA SKINS is renowned for.

BODA SKINS is currently working hard towards a more sustainable future. Next year the company will have zero waste packaging and an innovative buy back scheme for customers, where it will turn old jackets into reusable rucksacks that it will use to send out new product. 

CEO of BODA SKINS, Nathan Alexander, said: “We’re so lucky to have such talented new employees on board, with the experience and expertise to help us achieve our ambitions. We’ve had increased demand from Asia but haven’t launched fully there yet, so that will be our main focus for the remainder of the year and 2021.

“The whole team has been amazing in working through the pandemic and it’s testament to their hard work that sales have soared, despite the delays and challenges with global supply chains.

“We already make quality leather jackets that can last a lifetime, but by 2021 aim to ensure there’s zero single use throw away packaging, which is something we’re very passionate about.”

BODA SKINS has already demonstrated its success in international markets, winning Entrepreneurial Exporter of the Year at the Northern Powerhouse Export Awards 2019. See Nathan's interview in the run-up to the awards to find out more about his story.

Neina Sheldon
Article by Neina Sheldon
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