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Global, consumer brand and proprietary technology group, The Hut Group (THG), has launched a £10m aid package to support vulnerable communities, key workers and emergency services in Manchester, the UK and its international markets.

THG is donating £5m directly to the Manchester area, where 5,000 of its 7,000 workforce lives and works. In a deal with Manchester City Council and the Greater Manchester Mayor's office, the aid will be offered in two different ways -

  • £1m immediate cash donation split between two charities; £0.5m to the Lord Mayor of Manchester's charity We Love MCR, and £0.5m to the Greater Manchester Mayor's Charity, which helps homeless people across Greater Manchester.
  • £4m of critical products and services, which will be distributed across key sites in the region, including NHS staff on the frontline and to the more vulnerable people in the region

A further £5m of aid has been pledged to areas outside of the North West, including international markets.

THG is the world’s largest online nutrition and personal care business, through global brands such as Myprotein, Myvitamins and lookfantastic. THG has been racing to meet rapidly increased global online demand which has led to 500 new manufacturing and distribution jobs across its global operations.

THG has also transitioned part of its manufacturing capability to produce hand sanitisers to help meet the exceptional global demand, and will be giving £1m free hand sanitisers to people who otherwise can’t access them, as a part of the aid being provided.

THG has also pledged free use to NHS staff and Greater Manchester police in all 70 rooms in both of its Manchester city centre hotels in Great John Street Hotel and King Street Townhouse. The luxury ensuite bedrooms will be fully staffed and catered, with THG’s fitness and wellbeing brand Myprotein supplying ‘grab and go’ bags of nutritious snacks and supplements for emergency workers to take with them each day.

Over recent weeks, the Company’s sizable in-house catering team has also been redeployed to deliver one million meal packages and food parcels for vulnerable people in the North West, namely food banks and local people who cannot access supermarkets. They are also          giving every THG employee at the Warrington Omega facility a ready to cook free meal for two people to take home at the end of every shift. This reduces the need to visit busy supermarkets, protecting the well-being of our colleagues. This equates to c5,000 packages (c10,000 meals) a week.

Matthew Moulding, Founder and Chief Executive Officer of THG, said: “These are unprecedented times and THG has an obligation to support those in need, not only as a major regional employer, but because we have the ability to do so. Everyone at THG wants to help in any way they can. Manchester and the surrounding areas are our home and we have a huge sense of loyalty to the local community.

“Many of the products we produce are currently beyond the reach of many due to recent spikes in global demand. This is why we are working together with both the Mayor’s office and MCC to reach those who need help the most. This partnership means we can better support our incredible emergency services, key workers and local authorities, who are doing the whole of the UK proud throughout this crisis.”

Sir Richard Leese, leader of Manchester City Council, said: "The Hut Group is a shining example of how Manchester-based businesses are rising to the occasion during this difficult time, in both delivering essential products and safeguarding employees through the introduction of extensive precautionary measures since January 2020. It's this sense of shared purpose which will get us through this challenge."

Mayor of Greater Manchester, Andy Burnham, said: “This incredibly generous donation by The Hut Group shows Greater Manchester business at its best. These are challenging times for us all and it means so much to see one of our most successful home-grown companies stepping forward and giving back to our communities.

“The Hut Group’s support will enable us to provide better support to homeless people as well as recognise the selfless work of our heroic NHS staff and other frontline workers.  I hope this announcement will provide inspiration to other businesses to do what they can to help us get through this together.”


Susie Haywood
Article by Susie Haywood
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