Game-changing platform bridges gap between startups and investors
Envestors is this week launching its new integrated platform that connects the world of early-stage investments – making it easier for investors to find opportunities and for entrepreneurs to get the funding they need to grow. With its ‘deal sharing’ capability, it aims to be a game-changer in the industry.
Traditionally the investment industry has been slow to adapt to the digital world. This has made it harder for investors to build diverse portfolios, for startups to find investors, and for the networks who facilitate the process to get the best opportunities for their members.
The digital platform, Envestry™, will connect existing players. Its aim is to connect everyone – from accelerators to angel networks to matchmaking events - making investment easier and quicker.
The most exciting feature, the ‘game-changer’, is deal sharing. Closed networks can have their own platform that they control. They can then opt to share certain deals, and not others, with other networks. For example, a cleantech network in Manchester may decide to showcase a green deal from a female founder network in Bristol. This way early-stage companies reach a wider pool of investors, and investors have a greater choice of deals.
The platform is now available to any organisation involved in matching high growth companies with investors, mentors and advisors. These include accelerators, incubators, angel networks, startup events companies, workplace providers, membership bodies and associations.
The need for the platform was identified by Envestors' own experience of managing its private investment club. The company wanted a way to make the whole process easier, so Envestors launched its own platform. Quickly other networks expressed interest in accessing it.
“We saw that while the platform was solving a problem we had internally, there was a much bigger problem to solve – the fragmented state of the early-stage investment market. This leads to issues with startups getting in front of investors, and means it’s challenging for investors to build a diverse portfolio. So, we set ourselves a new mission to connect up the investment space using the platform,” explained Oliver Woolley, CEO of Envestors.
He continued: “What sets Envestors apart from other platforms is our history. We know how to run an investment club. As the saying goes: we eat our own dogfood! We’re still running the club, so when we work with other networks, whether they are long-running or emerging, they are not just getting tech, they are getting years of experience and support.”
The new integrated Envestry platform allows investors access to increased deal flow by allowing them to see all the deals in the country across multiple networks, follow deals and receive automatic updates and interact with founders online through Q&As. Users also have the ability to see other investor questions and have online access to documents, videos, pitch decks, business plans and sales forecasts. All opportunities on the platform are signed off for FCA compliance.
For companies looking for investment, Envestry allows them to create a company and deal profile with the ability to edit, track investor interest using analytics, engage with investors through updates and Q&A tools, track pledges and progress and more. In addition to these features, Envestors offers expert services to help companies get ‘investment ready’.
After a successful pilot stage and testing, the Envestry platform is launching this week and is now available for startups, investors, and networks. This the start of a drive to connect the entire investment industry across the UK by creating a single place to go to in order to find investment or to find investment opportunities.