SCA London Football Academy - an XPS Network customer

XPS Network, a software solution for sports coaches, clubs and academies that helps to empower athletic and sporting talent around the world, is to expand its operations from its London base.

Following an exceptional year of growth in 2020, the Icelandic sports tech firm, Sideline Sports - XPS Network has announced it will be expanding its operations further across the UK market from its new London offices. 

Founded in 2001, XPS Network has developed market-leading software for sports coaches, clubs and is on course for 20% growth in the UK market alone over the next 12 months.

Described as a 'one-stop-shop for clubs, organisations and sports academies', the platform has been adopted by thousands of professional and grassroots sporting organisations. Its growing customer base of over 2,000 clubs and teams worldwide, includes the Danish football Association, the Czech Regional Football Academies, and EräViikingit, the world’s largest floorball club. 

Having established itself across mainland Europe as the most powerful coaching tool on the market, XPS Network is set to expand its operations in the UK and will enter into untapped lucrative sports segments, including hockey and rugby - from its new London office.

Following the recent landmark deal between Sky, BBC and the Barclays FA Women's Super League, XPS Network will also be turning its focus to women’s football. The firm aims to establish deals with a number of clubs in the league, adding to its clients that already includes West Ham United Women’s team. 

Meanwhile, in the basketball space, XPS Network has onboarded two of the top three teams in the UK and is now in discussion with England Basketball about rolling out the XPS Network across the country. The firm is in similar talks with the English College Football Association. 

Leading the company’s UK expansion is Tom Malins, a football coach and XPS customer before joining the company as Country Manager for the UK and Ireland.

Tom said: “The company’s flagship XPS Network coaching platform is currently available in 29 languages. It allows coaches to plan team sessions and individual workouts, monitor and improve players’ performances and streamline communication. 

“The software’s video analysis tool makes it possible for coaches to produce customisable videos that highlight areas of focus and indicate areas of improvement. We’re really excited about its potential here in the UK and we’re looking forward to reaching new markets this year.”

XPS Network was founded by Agust Thorkelsson and Brynjar Sigurdsson after they met through their shared love for basketball.

Prior to launching the company, Brynjar was an ambitious basketball coach searching for new and innovative ways to boost his and his team’s efficiency while Agust was fresh out of university having completed a degree in computer science. It was during his studies that he first recognised the potential of video analysis software for sports training.

Thorkelsson and Sigurdsson teamed up to create their own solution and later founded a basketball academy through which they tested and developed the platform. 

Over the past two decades, the company has streamlined its software, grown headcount to more than 30, and helped thousands of coaches in 2,000 clubs and organisations around the world.

Key takeaways:

  • Agust Thorkelssson and Brynjar Sigurdsson met through their passion of basketball and combined their different skillsets - Agust as a sports coach and Brynjar's tech skills - to develop their sports tech business. 
  • XPS Network has created a 'one-stop-shop' for coaching software, which has appealed to 1000s of clubs, organisations and sports academies around the world.
  • Creating its software in multiple languages has allowed it to be used across the world.
  • The company has also sought to partner with sports organisations to raise the profile of its coaching tool. 
  • The landmark deal between Sky, BBC and the Barclays FA Women's Super League is set to dramatically raise the profile of women's football - and XPS Network sees this as an opportunity to work with more women's football clubs. 
  • The Icelandic company is using its London office as a base to focus on untapped markets - including in hockey and rugby, as well as women's football in the UK. 
  • For more information on XPS visit https://www.sidelinesports.com/ 
  • You'll find lots of support about starting a business and expanding into new markets on UMi's new platform at https://www.weareumi.co.uk/webapp/


Richard Dawson
Article by Richard Dawson
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