UK technology ownership rises at fastest rate on record
More than 19.2 million digital devices were bought in the 12 months to July 2021, marking the fastest ever rise in UK technology adoption.
According to new research by Deloitte, the number of devices bought was more than double the number bought in the year to May 2020 (9.3 million).
The findings show that, on average, UK consumers bought 1.6 million new devices every month, with each consumer now having access to 5.4 different digital devices.
The rapid uptake in technology adoption is attributed to the coronavirus pandemic and lockdown restrictions.
Prior to 2020, device ownership had been growing steadily at an average rate of 5% year-on-year. In the 12 months to July 2021, the same figure was 8%.
Wearable devices such as smart watches and fitness bands saw the sharpest rise in ownership, with 40% of consumers now having access to these devices, up from 31% in 2020.
Ownership of voice-assisted speakers has also risen from 29% to 35% in the past year, while smart TV ownership rose from 59% to 65%.
Smartphones and laptops continue to be the most popular digital devices in the UK, with 92% and 79% of consumers owning each respectively.
Paul Lee, Global Head of Technology, Media and Telecommunications Research at Deloitte, said: “Lockdowns left many households with more time to devote to devices and more savings to buy new technology.
“However, this is likely to have been a one-off surge in device acquisition. Device ownership is unlikely to grow as fast over the next year.
“While technology acquisition rates may slow, consumer dependence on technology will continue to deepen, along with demand for new functionalities and designs which is likely to continue driving device ownership across the UK.”
- Deliotte’s Digital Consumer Trends research is an important source of insights for B2C businesses: deloitte.co.uk
- COVID-19 has driven a marked increase in the adoption of digital devices, with wearable tech and voice-assisted speakers seeing the biggest uptick in sales
- For more information about digital adoption for your business, head over to the UMi platform: https://www.weareumi.co.uk/webapp/going-digital/making-your-business-digital/