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Meet the MD: Victoria Hart of The DCB Group

Self-proclaimed 'mother' of the DCB family, Victoria Hart shares her journey with UMi, and tell us everything shes learned along the way. 

What is it the company does?

The DCB Group is made up of print management company Print Search, creative and design agency Caspa and print on demand company Aspen. Using our collective knowledge and experience, our team is able to integrate a brand across multiple channels to enhance customer experience.

Describe your role in no more than 100 words

I am the figurehead of the Group and see myself as the mother of the DCB Family. I am there to steer the Group and keep us on the right path. I directly manage our client services team as I believe that the customer is an extension of our family and I want to ensure they are getting the experience that they deserve. 

Give us a brief timeline of your career so far – where did you start, how did you move on?

I have worked in print for a decade, after working in supply-chain and marketing at Co-op Retail. I fell into print really, after leaving the Co-op an Account Management role was advertised at Print Search, I had little print knowledge at the time but applied and got the job. Consequently, I made it my mission to fully immerse myself in the industry to build my knowledge of the sector so I could understand and advise my clients well.  I have progressed at DCB Group from Account Manager, Account Director, Client Services Director to current role of Managing Director.

What do you believe makes a great leader?

I believe leading begins with listening, being willing to let others have a voice and keeping an open mind whilst doing so.  I also think great leadership comes from knowing when to take a risk and when to hold strong and steady. Finally, I believe there is a great knowledge that can come from placing yourself in someone else’s shoes, and understanding what things look like from their perspective.

What has been the biggest challenge in your current position?

The challenges that arise for me come from decisions that are made outside of our control, that have a direct impact on our business.

How do you alleviate the stress that comes with your job?

Practising mindfulness, I will always endeavour to put things into perspective and take a step back and a deep breath before moving forward. Mindfulness and wellbeing are things that we have put into place widely across the Group. For example, last year we introduced an eco-garden for our staff and this year we introduced walking clubs which encourages employees to get out of the office during lunchtime. These are just small steps we are taking to create a healthy environment for our team.

When you were little, what did you want to be when you grew up?

I wanted to be Lois Lane – a journalist/reporter!  I have ended up working in print so not too far off the mark!

Any pet hates in the workplace? What do you do about them?

Air conditioning wars!

Where do you see the company in five years’ time?

I would like to see us thriving and going from strength to strength. We know that the future is bright for print and we will continue to position ourselves as thought leaders, we understand the future 5 years will rely on technology advancement, sustainability and an ability to understand changing client needs.

What advice would you give to an aspiring business leader?

Carry out job shares within your business so you can gain an insight into everyone’s roles and positions in order to see the bigger picture. Also, listen first, consider second and then respond.

What do you wish someone had told you when you started out?

Treat life like a marathon and not a race.  Take time to enjoy the views along the way.

Ashleigh Smith
Article by Ashleigh Smith
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