Webinar series: global sales and marketing

A scene setting webinar to focus on the essentials of international marketing and communications. Successful exporters are embracing digital, language and culture best practice to remain competitive in this changing world. What do the next 10 years hold for us and why it is so important to get this right and ensure your marketing is delivering the results that you deserve?

Watch this webinar to learn why and how to: 

• Understand the Key Essentials of an International Marketing Plan 
• Present a High Performing Digital Strategy 
• Be Easy to Find, Contact and Do Business With across Different Countries and Cultures 
• Be Attractive and Accessible to International Customers  
• Communicate Sensitively with Overseas Clients and Partners  
• Forge Ahead of Your competitors in Global Markets 
• Survive and Thrive in these Extraordinary Times 

In this webinar, you will learn how to grow your sales, reputation, and customers in export markets, including how to: 

• Adapt a website for different cultures 
• Target international customers more effectively to increase overseas sales 
• Be visible on the international web and increase traffic and overseas enquiries  
• Forge ahead of competitors in global markets  
• Create great international content in easy steps that attracts overseas customers  
• Introduce languages to a website, which could increase sales by 400% 
• Measure, monitor and maintain good, consistent results 

By watching this webinar, you will gain: 

• A clear vision of what it takes to be a world-class business online 
• A practical route map of how to become a world-class business online 
• An action plan to get started on developing and optimising an international website 
• The skills to plan an international web strategy  

A great international website can be the biggest asset to an export strategy. However, so many website development projects experience delays and challenges that can lead to unnecessary loss of time, higher costs and increased stress levels. Watch this webinar to find out how to find, appoint, and manage the ideal website design/development partner and work with them to deliver an outstanding website internationalisation project for optimum results.  

The session focuses on: 

• What are the core elements of a successful international website project 
• How to plan and prepare a robust international website development brief 
• Researching, interviewing and selecting the ideal website partner 
• Why a content audit and strategy must come first 
• Customer profiling and the international sales journey 
• The project initiation meeting – do’s and don’ts 
• Stage sign-off and final launch 

Many people spend a huge amount of time on LinkedIn making connections and having conversations that go precisely nowhere. Time is precious and, although business people know the power of LinkedIn already, many are still not sure where to start to take their LinkedIn performance from good to great. 

Watch this workshop for tips and tactics on:  

• Profile Excellence – make a great first impression and build audience trust 
• Profile "A-list" clients to improve on a targeted business development approach 
• Use important keywords on LinkedIn in the right way 
• Reach out and connect with prospects so they respond 
• Build relationships - you're connected...now what? 
• Learn about tools and tactics that will make time spent on LinkedIn easier and more productive. 

You may have a good LinkedIn profile, but are you getting the results you really want? Generating enough high-quality international leads on LinkedIn is vital, and converting them more quickly can make a huge difference.  

This webinar will show you how to: 

• Leverage the hard work you put into your LinkedIn profile and pages for better results 
• Secure and give recommendations to build trust and value 
• Develop high quality content your network wants to read and share 
• Create content with purpose and ease that wows current and potential clients  
• Understand what makes up and boosts high-performing posts and articles 
• Use tools, tactics and strategies that will make time spent on international business development on LinkedIn easier, enjoyable and more productive. 

Watch this webinar to learn how to shift your thinking, tap into and trust your experience, expertise and intuition for optimum results.

Steve Jobs valued this way of increasing performance and results. He said: “Intuition is a very powerful thing. More powerful than thinking in my opinion.” 

In this session, you will learn quick and simple ways to ease tensions, energise yourself and get on track to ensure your export business is prepared for success.  

You will learn:  

• Discover the motivation to develop your international business and put a new plan in place 
• How to press pause on “doing” and re-prioritise for the next six months 
• How to deal with business challenges and turn setbacks into new possibilities 
• What you can do to tune into your intuition as an exporter 
• What exporters are doing now to win work from international markets 
• Tips and techniques on how to deal with the stress and anxiety of exporting 

Now is the time to be planning and preparing for global business development activities, with the recent changes to the way we live and do business globally, as well as raising all sorts of emotional, financial, political, and logistical questions.  

Businesses are adapting swiftly, opening up the way for home working and finding creative ways to engage with global customers online - maximising technology, embracing digital marketing strategies, and refining their international business development approaches to remain competitive in this rapidly changing environment. 

In this webinar we’ll share our seven top tips to help you to: 

• Revisit your business development plans and performance 
• Mine your databases and find the gold 
• Profile your ideal target customers for best results 
• Reinvigorate existing customer relationships and prospecting 
• Develop communications approaches for optimum engagement and conversion 
• Research and integrate local language and cultural preferences into your content  
• Get your plans and preparations organised… and take care of yourself and your team 

A round up and review of everything digital marketing related, this session will put you in the best position to communicate with current and future clients in these uncertain times, as well as preparing you for your future digital marketing strategies. 

This session will look at: 

• What exporters need to focus on to ensure that you get your digital marketing in great shape to cope with extraordinary times  
• How to communicate sensitively with clients and be proactive and productive 
• How to support existing customers and establish a great basis for attracting new clients 
• Getting ready to deliver great results now and in the future